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DEPT® celebrates five-time Sitecore MVP award

Victor Marcus Lunde
Victor Marcus Lunde
Account Director & Head of Business Development
Date
10 February 2022

Sitecore has named DEPT®’s Client Development Director, Paul Thomas, in the 2022 Most Valuable Professional (MVP) Awards for the fifth year running.

Of more than 30,000 active community participants, Paul is one of only 63 Ambassadors worldwide. He is joined by 141 Technology MVPs and 31 Strategy MVPs. After securing a Strategy MVP win in 2018, he has been named an Ambassador MVP in the four years since. 
 
The Sitecore MVP programme recognises professionals within the Sitecore community who actively apply their talent and expertise to help others best utilise Sitecore products and deliver premier customer experiences. The MVPs are selected for the quality, quantity and impact of the contributions they made throughout the last year, including sharing product expertise and mastery of the platform to support customers and prospects. 
 
“It’s a real privilege to be recognised as an Ambassador within the Sitecore MVP community for another year,” said Paul. “The network of Ambassador, Technology and Strategy MVPs provides tangible value to Sitecore customers and prospects, and I look forward to continuing to collaborate with these individuals throughout 2022.”
 
The MVP programme is more than an award; it also offers exclusive invitations to MVP discussion forums, regional meetings and exclusive events, as well as access to privileges such as early product releases, discussions with the product teams, and webinars. 
 
Dave O’Flanagan, Sitecore’s Chief Product Officer, said: “The Sitecore community is one of our greatest assets. It’s a highly collaborative environment where members freely share their knowledge and insights across numerous channels and at events. Sitecore MVPs stand out as community leaders who are dedicated to helping others build greater digital experiences for their organisations and customers. They are an invaluable resource and important part of the Sitecore user experience, for which we are truly grateful.”
 
DEPT® and London Marathon Events (LME) shared details of how they’ve leveraged Sitecore technology to fuel LME’s ambitious digital transformation journey at the 2021 Sitecore Symposium. 
 
DEPT® was brought on board to design and build a bespoke technical solution to consolidate LME’s digital estate within the Sitecore digital experience platform (DXP), as well as an expansive brand refresh.  
 
Click here or below to watch the session on demand and find out how DEPT® and LME tackled the unique challenges posed to mass participation events over the past eighteen months; and how they are using digital technologies to connect and inspire participants across the globe.

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RIBA

Achieving a super-fast site with DevOps optimisation

RIBA, the Royal Institute of British Architects, is a global professional membership body driving excellence in architecture, serving its members and society in order to deliver better buildings and places, stronger communities, and a sustainable environment.

RIBA turned to DEPT® to help drastically improve website performance, migrate its cloud hosting, and upgrade its Sitecore Experience Platform to the latest version. The result was a 92% decrease in maximum response times and an 87% decrease in average response times.

Scoping the challenge

RIBA wanted to maximise the speed and performance of its website. The main objective of this project was to accelerate response times and eliminate downtime, to effectively sustain high-profile event traffic and ensure a positive user experience.

Through a series of in-depth discovery sessions, DEPT® helped RIBA to define its challenges, priorities and KPIs. Paint points were discussed, and addressing inconsistencies across RIBA’s cloud environments and implementing software and infrastructure best practices were high on the list to tackle. 

Understanding the technical barriers that were preventing RIBA from having a well-architected, scalable and high-performing site, we upgraded RIBA to a more dynamic Sitecore XP 10 solution; laying the foundations for us to implement a secure and scalable DevOps management framework to facilitate zero downtime deployments.

Embracing the cloud

RIBA’s existing solution was built on the AWS cloud platform and did not adhere to Sitecore’s best practices. To achieve standardisation within the organisation, we built RIBA’s infrastructure within Azure.

With RIBA keen to embrace Infrastructure as Code (IaC), we utilised Terraform as the tool to build, change, and version infrastructure safely and efficiently. This allowed RIBA to keep Terraform configurations DRY (‘Don’t Repeat Yourself’), while working with multiple modules and remote states. Another benefit is that Terraform is cloud agnostic and works seamlessly with major cloud hosting providers including AWS, Azure and Google Cloud Platform.

Ansible and Packer were chosen to manage all images and configurations for VPN into the solution as well as SOLR configuration, which were tightly integrated with Terraform. 

Azure DevOps was a necessity for coordinating Sitecore Docker builds for planning and building environments with Terraform. Its suite of Repos, Boards, Wiki, Pipelines and Artifacts provides RIBA with a one-stop solution for continuous integration, delivery workflows, and solution management.

A containerised solution

One of RIBA’s main pain points with its existing solution was the inconsistencies between environments. Our experts opted for Kubernetes to facilitate a complete separation of environments. This enabled the containerisation of the server setup and the delivery of a Sitecore solution that allows the team to have complete control of the build environment while minimising the risk of inconsistency. 

Through this Kubernetes approach, DEPT® was able to rebuild entire technical environments programmatically using code in a matter of seconds. It also prepares RIBA for the future, as it lends itself to a microservice-based architecture, which Sitecore is steadily moving towards, as well as increasing efficiency by simplifying developer onboarding.

We used AKS and Helm to manage the containers, while Kubernetes automated the deployment, scaling and management of RIBA’s containerised applications, enabling the team to take advantage of automated rollouts and rollbacks, horizontal scaling, secret and configuration management. RIBA can now run Kubernetes from anywhere while being future cloud agnostic. Adhering to best practices, SOLR, Redis and SQL clusters were built outside of Kubernetes to maximise stability and keep environments in line.

Additional tooling

Upgrading serialisation and code generation 

RIBA previously used TDS for serialisation of Sitecore items and code generation. We recommended an upgrade to Unicorn and Leprechaun. These free, open source solutions offer much of the same functionality as TDS, while being designed to have and require as little UI as possible.

Real time insights 

With its existing solution, RIBA lacked the necessary visibility to interpret and react to the issues that were negatively impacting website performance. To combat this, our solution utilises Azure’s Application Insights, providing RIBA with information-rich insights into how the Sitecore platform and functions are performing, failures, dependency information, logs and availability. 

Used by developers and DevOps professionals, the application performance management (APM) service automatically detects performance anomalies and includes powerful analytics tools to give RIBA a greater understanding of performance and better diagnose issues.

Increasing performance

During the load testing phase, we discovered bottlenecks with the way RIBA was handling site redirects. These findings were shared with RIBA and a solution was agreed upon to alleviate any performance issues before going live. This – in conjunction with correctly scaling resources from the start, facilitating dynamic scaling with Kubernetes, and introducing a CDN to offload dynamic and static assets – has helped to drastically improve RIBA’s site statistics.

The results


Following rigorous, external penetration and load testing, DEPT® and RIBA identified and alleviated any existing performance issues before going live. After this fine-tuning, the Sitecore upgrade and DevOps improvements have generated incredible results for RIBA, with every objective and KPI being met or exceeded: 

  • Average website response time is down 87% from 1.01 seconds to 127 milliseconds
  • Maximum response times are down 92% from 52.4 seconds to 4.1 seconds
  • Average throughput has increased almost 8x from 131 KB/sec to 1,036 KB/sec
  • RIBA successfully hosted the 2021 Stirling Prize Awards with no downtime, while handling more traffic than ever before.

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A CTOs guide to maximising the value of tech investments

Jonathan Whiteside
Jonathan Whiteside
Global SVP Technology & Engineering
Date
17 November 2022

While the immediate threat of the COVID-19 pandemic is over, it has left multiple economies in heavy debt. And subsequent global issues, such as Russia’s invasion of Ukraine, have resulted in a downturn of the global economy. In a July update, the World Economic Outlook predicted global growth to slow from 6.1% last year to 3.2% in 2022, and 2.9% in 2023. 

With inflation reaching record levels, significant energy price increases and the rising cost of household items, consumers across the world face a cost of living crisis. And with a less than temporary reduction in household spending power, businesses can soon expect to see the impact on their bottom line. 

We know from experience that in periods of economic uncertainty, digital projects are often canned or stalled. But during times of crisis, the opportunity for businesses to increase the efficiency and effectiveness of budgets – as well as the overall value of their technology investments – is actually huge. 

We’ve outlined two of the best, easiest and efficient ways to do this, as well as the steps to take to get these types of projects over the line.

The background

With the prospect of budget cuts looming, CTOs are being tasked with doing more with less. That might translate as automating processes, consolidating teams, sourcing new tech solutions, or getting more out of existing technology investments. 

It will mean different things for different businesses, but the golden thread will most likely be to maximise efficiency and reduce costs. The pressure to continue to innovate and build out new propositions will likely remain in order to stay ahead of competitors and pursue new commercial opportunities, while keeping risk at a minimum. 

It’s a big ask. But having worked with a range of B2B and B2C businesses to do just that, DEPT® can help you unlock unforeseen pockets of value that stretch budgets further while increasing sales. 

Cloud platform review and optimisation

Cloud software is integral to future-ready business. So if you haven’t already migrated to the cloud, now is most certainly the time. 
The focus needs to be on developing a scalable solution to create an agile framework that enables your business to adapt as your market develops and disrupts.

Not only will it go a long way to reducing the impact of rising energy costs, but connecting your teams through the right cloud-based software enables them to be more agile and harmoniously sing from the same sheet. 

The key benefits of moving to the cloud are threefold. Geo-redundancy is number one, meaning that users in one market access the infrastructure in that location, and if one region goes down users are automatically routed to the other, forming the backbone of your disaster recovery strategy. 

It also offers cost saving benefits, as similarly to mobile phones, there are fixed contracts or ‘pay as you go’ options available. A ‘pay as you go’ serverless approach allows businesses to only pay when the service is used, rather than paying to have a server running 24/7 in a physical location. 

And finally, it provides greater flexibility as businesses can increase capacity when expecting higher traffic volumes, such as around planned sales, campaign or product launches. Plus, once a business understands their traffic volumes through the available data, they can fix their contract at a lower cost to scale capacity in line with business demand throughout the year.

DEPT® has a cloud first approach, and a cloud agnostic mindset. We are able to deliver consultants and engineers that can help you take your cloud platform hygiene to the next level to maximise efficiency. 

Take Triumph Motorcycles as an example. We conducted a full review of its AWS setup, modernised old approaches, optimised configurations and removed unused components to facilitate a 30% reduction of its cloud hosting spend.

Outsource infrastructure management

With technology now serving as the backbone of modern business, even the shortest period of digital downtime can have a significant negative impact on operations and financial performance. 

That’s why outsourcing infrastructure management through managed services may be the best option to expertly manage your online infrastructure. 

Infrastructure management is less about maintaining your website or application content, but rather about the nuts and bolts that keep them running optimally. 

This can involve managing servers and their performance as well as monitoring up and down time, being alerted to any issues and taking action – no matter the day or time.

But not all outsourcing solutions are optimum. For example, an offshore team may not work in unison or in alignment with the timezones that you operate across. 

With local and nearshore teams working in a unified way across multiple physical locations, we have seen success in helping businesses reduce costs while upholding the expert standards of a global digital agency. 
Our unique culture helps us recruit top talent across the world, which enables us to be ‘timezone aware’, giving clients peace of mind that their digital estate will be up, running and making money 24/7. 

And we’ve seen success come from establishing teams consisting of members located in multiple physical locations, with differing staffing rates that reduces the overall cost to the client. 

Such as for Just Eat Takeaway, for whom we provide ongoing support of their commerce platform; as well as for Jotun’s +5 websites, including proactive monitoring and reactive support, content editor helpdesk and application maintenance services.

Making the business case

It might be easy for an established tech leader to see the value in these suggested approaches. But getting said projects over the line can sometimes be a struggle with final decision makers, as they often require short-term investment before the long-term benefits can be reaped. 

There are two distinct sides of the fence when it comes to making investments during global crises. 

Frustratingly, the instinctive (and often more popular) reaction is to cut costs by postponing projects, reducing ‘non-essential’ spend on digital transformation, and scaling back headcount in order to bunker down and weather the storm. 

But in reality, recessions and economic crises tend to be short lived, and are often succeeded by longer periods of growth. And businesses that seek out ways to maximise their existing investments (or continue to make new investments) can drive growth while competitors are cutting back.

During the 2009 financial crisis, according to McKinsey, organisations that maintained their innovation focus outperformed competitors by more than 30% and continued to grow over the subsequent three to five years.
Acting fast is imperative. The most successful technology leaders won’t wait for a confirmed recession to implement solutions, they will take immediate action to boost stability, efficiency and speed that is necessary for business resilience in this economic climate.

Optimise today

While the implementation of digital marketing systems, CRMs and big data projects have failure rates that exceed 50%, DEPT® has a strong track record of implementing and optimising technology platforms that have a clear return on investment for clients. 

To find out how we can help your business maximise the value of its tech investments and accelerate digital resilience, get in touch with our experts today.

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Jonathan Whiteside

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About DEPT®

DEPT® is pioneering tech/marketing to help our clients stay ahead. Globally, our team of 4000+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.

Our team of digital experts in Denmark work with brands including JYSK, Patagonia, GANNI, eBay and many more.

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We create integrated, end-to-end digital experiences that optimise the full customer journey. We help you to digitise processes, products, services and transactions by designing customer experiences that build your digital business.

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DIGITAL MARKETING

Our full funnel approach, merging brand and performance strategies underpinned by solid data strategy and platform creativity, is the key to providing unified customer experiences, expanding market presence, and maximising customer value.

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Mixing creative storytelling with pioneering technology, we build brands for the new digital world. And through our innovative creative campaigns, we get them noticed on the platforms and channels that matter.

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We strategise, build and implement efficient, future-ready technology solutions that deliver real business value. We believe in engineering excellence that puts your business at the top of its game.

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We value a great working relationship with our clients above all else. It’s why many of them have worked with us for years as their trusted partner.

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DEPT® is an agency for today and tomorrow. We are pioneers, engineers, innovators, creators; celebrating diversity and fostering inclusion to create the digital future, together. We are committed to making a positive impact on the planet and since 2021 have been Climate Neutral and B Corporation certified.

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Engineering

We believe in engineering excellence, creating future-ready, technical architectures that businesses need to stay close to their customers and ahead of the game.

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Scalable platforms, API’s and flexible solutions drive revenue, flexibility and speed. Technology should no longer be a burden but a competitive advantage to successfully build your digital business. By serving a top-of-the-line digital customer experience, you put your business at the forefront of technology and at the top of its game.

We help you to build and implement efficient technology solutions that deliver real business value. The training, tools, processes and technologies we use are aimed at empowering your business. We have over 20 years of experience building and integrating the latest technologies, promoting micro-service based API architectures that maximise the flexibility of data and the opportunity for re-use across multiple channels.

We have long-standing partnerships and vast experience across a range of leading digital technology platforms, including Content Management Systems, Commerce solutions and Digital Experience Platforms. For Bugaboo, we launched its new global e-commerce platform in 26 countries. Together with Jungheinrich AG, we made sure that customers find the exact products with a B2B platform integrated seamlessly into the existing system landscape. For Algorand, we launched the first-ever open source, white-label solution for an NFT marketplace, providing a more flexible, energy-efficient and usable infrastructure for brands to be able to take advantage of the massive opportunities that exist with NFTs.

We’re more than just techies. Beyond the technical implementation, we help you with migrating between platforms, provide training to your team, implement governance frameworks and drive adoption within your organisation, whether that’s in a single country or across 40+ local markets. We have put in place scalable digital teams and robust testing strategies. Our QA analysts are experts in accessibility, device and functional testing, and we approach security as a fundamental component at all stages of our development lifecycle. Feel free to check out all of our Technology & Engineering services, or just skip ahead and get in touch directly with one of our experts.

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The most successful businesses put the customer at the centre of everything they do. That’s what we believe makes the difference between a good digital experience and a great one. We’re all about helping our clients deliver these next-level digital experiences. A great customer experience means happy buyers and business growth.

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We help you to digitise processes, products, services and transactions by designing customer experiences that build your digital business, from quick-win sprints to long term strategic plans. Our team of designers has spent the last 20+ years designing impactful and next-level digital products.

Together with Just Eat Takeaway, we created an innovative B2B marketplace which caters to the needs of restaurateurs by leveraging the wealth of data. For Patagonia, we developed a branded commerce experience rooted in sustainability. We brushed up Van Gogh Museum‘s virtual experience for a remote Covid-19 world, and our groundbreaking, 3D virtual experience was the first of its kind in the Eurovision Song Contest history.

To make the biggest impact from the get-go, we help you draw practical customer insights to build a sustainable roadmap, strategy and concept. We believe that only by constantly learning and refining through a thorough (and real) understanding of your customers, you can create impactful experiences that make people smile.

This is why, in close cooperation with your actual customers in the field, our teams jointly design, test, and iterate. Feel free to check out all of our CX & Design services, or get in touch directly with one of our experts.

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