Sitecore

DEPT® is a Gold Sitecore Partner agency with a team of experienced Sitecore-certified developers, all ready to help you to maximize your investment in the Sitecore Experience Platform.

150+

Sitecore sites built

20+

Certified developers

Working with the world’s biggest brands

As a Sitecore agency, we can help you achieve higher implementation quality, reduce risk, and maximize the value of your technology investment.

DEPT® has been a Sitecore partner since 2013 and, in that time, has implemented Sitecore solutions for some of the world’s leading B2C and B2B enterprise brands. Our Sitecore-certified developers help global organizations to maximize the functionality of Sitecore’s leading content management system, such as its multilingual capabilities, automated marketing, multivariate testing and personalization.

DEPT®’s creativity, culture and agility, teamed with our international scale, enables us to deliver rapid innovation around the Sitecore stack for our clients, globally. Our Sitecore technical consultants and digital strategists have deep expertise in Sitecore technology, digital and marketing business processes, and the MarTech ecosystem.

We’ve delivered Sitecore projects for a range of enterprise organizations across both B2B and B2C sectors, including Formula E, ElementKempen, and many more.

DEPT®’s Sitecore practices

DEPT® has been a Sitecore partner since 2013. Since then, we’ve helped global companies to implement the full functionality of Sitecore’s leading content management system and customer experience platform, such as its multilingual capabilities, automated marketing, multivariate testing and personalisation. DEPT® blends technology and digital marketing expertise to increase the business value of your Sitecore investment.

With over 50.NET developers, 150 UX and design resources, 100+ Front end developers, 100 data & analytics experts. 350 digital marketing, and over 50 dedicated support staff, we can easily scale with your ambitions.

We have deep experience and expertise across the following areas:

  • Sitecore CMS, Sitecore EXP, Personalisation, Automation and Commerce
  • Evolving existing solutions to improve experience for users and to elevate business performance
  • Large scale design and build
  • Agile delivery of experience/platform enhancements via multi-disciplinary teams
  • Maintenance and optimization programmes
  • Continuous delivery maturity model assessment
  • Optimisation & CRO Strategy
  • Complex integrations
  • Platform migration to and from Sitecore
  • Infrastructure migration to SaaS, PaaS architectures
  • Migration to Azure, AWS cloud hosting, and Sitecore DXC
  • 24/7 hosting and support

We invest in our team & the Sitecore community

We have great experience with the Sitecore product which enables us to make recommendations that will fit seamlessly within your existing ecosystem. We excel in Sitecore and deliver the best possible customer experiences. DEPT® has active Sitecore accounts across the globe, with project experience in most sectors across the agency.

Our developers are fully trained and certified by Sitecore within three months of joining DEPT®. We have Strategy & Ambassador MVP staff within our agency. We attend all Sitecore, partner and community managed events in the UK, Europe and North America, being an active participant in Sitecore partner advisory council to bring our insight and expertise back to our clients.

With a dedicated group of 150+ Sitecore resources comprising architects, developers, UX designers, optimisation experts and digital strategists.

DEPT® has created an EMEA/US wide centre of excellence to develop best practices and strengthen capabilities with expertise across all facets of the Sitecore experience platform. Our Sitecore centres in Amsterdam, Rotterdam, Berlin, London, Manchester, Boston and New York, we build secure and high performance technology products built to Sitecore Helix principles, so they can scale in line with your ambitions.

We know which features can be taken advantage of, and how to innovate the Sitecore platform to enable our clients to maximise the value of the product investments already made, in order to focus on delivering the best experience to your customers.

Sitecore – key features

Sitecore Experience Platform (Sitecore XP) is a leading Digital Experience Platform (DXP). Sitecore XP provides a comprehensive set of digital marketing tools that empower marketers to be able to deliver timely and relevant content, delivering the right message, to the right customer at the right time, regardless of their channel.

Robust web analytics

With Sitecore Experience Analytics marketers can measure which marketing activity is driving higher value user engagements, and use these insights to test and optimise marketing campaigns.

360 customer view

With Sitecore Experience Database (Sitecore XDB) and Experience Profile (xProfile) organisations can connect web analytics data with CRM data to build a 360 degree view of all customers interactions (both online and offline).

Personalisation

Using the data stored within XDB marketers can quickly create personalisation rules based on users past user behaviours and their predicted intentions.

Testing and optimization

The easy to use interface of the Sitecore Experience Platform makes launching A/B and Multivariate testing easy, allowing you to constantly refine and improve conversion rates.

Marketing automation

With Sitecore Experience Manager organisations can launch personalised and tailored email marketing campaigns based on smart automation workflows.

Approach

Global gold patner

Award-winning Solutions

Experience platform experts

Talk to us about Sitecore

Insights

RIBA

Achieving a super-fast site with DevOps optimization

RIBA, the Royal Institute of British Architects, is a global professional membership body driving excellence in architecture, serving its members and society in order to deliver better buildings and places, stronger communities, and a sustainable environment.

RIBA turned to DEPT® to help drastically improve website performance, migrate its cloud hosting, and upgrade its Sitecore Experience Platform to the latest version. The result was a 92% decrease in maximum response times and an 87% decrease in average response times.

Scoping the challenge

RIBA wanted to maximize the speed and performance of its website. The main objective of this project was to accelerate response times and eliminate downtime, to effectively sustain high-profile event traffic and ensure a positive user experience.

Through a series of in-depth discovery sessions, DEPT® helped RIBA to define its challenges, priorities and KPIs. Paint points were discussed, and addressing inconsistencies across RIBA’s cloud environments and implementing software and infrastructure best practices were high on the list to tackle. 

Understanding the technical barriers that were preventing RIBA from having a well-architected, scalable and high-performing site, we upgraded RIBA to a more dynamic Sitecore XP 10 solution; laying the foundations for us to implement a secure and scalable DevOps management framework to facilitate zero downtime deployments.

Embracing the cloud

RIBA’s existing solution was built on the AWS cloud platform and did not adhere to Sitecore’s best practices. To achieve standardization within the organization, we built RIBA’s infrastructure within Azure.

With RIBA keen to embrace Infrastructure as Code (IaC), we utilized Terraform as the tool to build, change, and version infrastructure safely and efficiently. This allowed RIBA to keep Terraform configurations DRY (‘Don’t Repeat Yourself’) while working with multiple modules and remote states. Another benefit is that Terraform is cloud agnostic and works seamlessly with major cloud hosting providers including AWS, Azure and Google Cloud Platform.

Ansible and Packer were chosen to manage all images and configurations for VPN into the solution, as well as SOLR configuration, which were tightly integrated with Terraform. 

Azure DevOps was a necessity for coordinating Sitecore Docker builds for planning and building environments with Terraform. Its suite of Repos, Boards, Wiki, Pipelines and Artifacts provides RIBA with a one-stop solution for continuous integration, delivery workflows, and solution management.

A containerized solution

One of RIBA’s main pain points with its existing solution was the inconsistencies between environments. Our experts opted for Kubernetes to facilitate a complete separation of environments. This enabled the containerization of the server setup and the delivery of a Sitecore solution that allows the team to have complete control of the built environment while minimizing the risk of inconsistency. 

Through this Kubernetes approach, DEPT® was able to rebuild entire technical environments programmatically using code in a matter of seconds. It also prepares RIBA for the future, as it lends itself to a microservice-based architecture, which Sitecore is steadily moving towards, and it increases efficiency by simplifying developer onboarding.

We used AKS and Helm to manage the containers, while Kubernetes automated the deployment, scaling, and management of RIBA’s containerized applications, enabling the team to take advantage of automated rollouts and rollbacks, horizontal scaling, secret and configuration management. RIBA can now run Kubernetes from anywhere while being future cloud agnostic.

Following best practices, SOLR, Redis, and SQL clusters were built outside of Kubernetes to maximize stability and keep environments in line.

Additional tooling

Upgrading serialization and code generation 

RIBA previously used TDS for serialising Sitecore items and code generation. We recommended an upgrade to Unicorn and Leprechaun. These free, open-source solutions offer much of the same functionality as TDS while being designed to have and require as little UI as possible.

Real time insights 

With its existing solution, RIBA lacked the necessary visibility to interpret and react to the issues that were negatively impacting website performance. To combat this, our solution utilises Azure’s Application Insights, providing RIBA with information-rich insights into how the Sitecore platform and functions are performing, failures, dependency information, logs and availability. 

Used by developers and DevOps professionals, the application performance management (APM) service automatically detects performance anomalies and includes powerful analytics tools to give RIBA a greater understanding of performance and better diagnose issues.

Increasing performance

During the load testing phase, we discovered bottlenecks with the way RIBA was handling site redirects. These findings were shared with RIBA and a solution was agreed upon to alleviate any performance issues before going live. This – in conjunction with correctly scaling resources from the start, facilitating dynamic scaling with Kubernetes, and introducing a CDN to offload dynamic and static assets – has helped to drastically improve RIBA’s site statistics.

The results


Following rigorous external penetration and load testing, DEPT® and RIBA identified and alleviated any existing performance issues before going live. After this fine-tuning, the Sitecore upgrade and DevOps improvements have generated incredible results for RIBA, with every objective and KPI being met or exceeded: 

  • Average website response time is down 87% from 1.01 seconds to 127 milliseconds
  • Maximum response times are down 92% from 52.4 seconds to 4.1 seconds
  • Average throughput has increased almost 8x from 131 KB/sec to 1,036 KB/sec
  • RIBA successfully hosted the 2021 Stirling Prize Awards with no downtime while handling more traffic than ever before.

Questions?

Senior Infrastructure Consultant

Tom Simm

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A CTO’s guide to maximising the value of tech investments

Jonathan Whiteside
Jonathan Whiteside
Global SVP Technology & Engineering
Date
16 November 2022

While the immediate threat of the COVID-19 pandemic is over, it has left multiple economies in heavy debt. And subsequent global issues, such as Russia’s invasion of Ukraine, have resulted in a downturn of the global economy. In a July update, the World Economic Outlook predicted global growth to slow from 6.1% last year to 3.2% in 2022, and 2.9% in 2023. 

With inflation reaching record levels, significant energy price increases and the rising cost of household items, consumers across the world face a cost of living crisis. And with a less than temporary reduction in household spending power, businesses can soon expect to see the impact on their bottom line. 

We know from experience that in periods of economic uncertainty, digital projects are often canned or stalled. But during times of crisis, the opportunity for businesses to increase the efficiency and effectiveness of budgets – as well as the overall value of their technology investments – is actually huge. 

We’ve outlined two of the best, easiest and efficient ways to do this, as well as the steps to take to get these types of projects over the line.

The background

With the prospect of budget cuts looming, CTOs are being tasked with doing more with less. That might translate as automating processes, consolidating teams, sourcing new tech solutions, or getting more out of existing technology investments. 

It will mean different things for different businesses, but the golden thread will most likely be to maximise efficiency and reduce costs. The pressure to continue to innovate and build out new propositions will likely remain in order to stay ahead of competitors and pursue new commercial opportunities, while keeping risk at a minimum. 

It’s a big ask. But having worked with a range of B2B and B2C businesses to do just that, DEPT® can help you unlock unforeseen pockets of value that stretch budgets further while increasing sales. 

Cloud platform review and optimisation

Cloud software is integral to future-ready business. So if you haven’t already migrated to the cloud, now is most certainly the time. 
The focus needs to be on developing a scalable solution to create an agile framework that enables your business to adapt as your market develops and disrupts.

Not only will it go a long way to reducing the impact of rising energy costs, but connecting your teams through the right cloud-based software enables them to be more agile and harmoniously sing from the same sheet. 

The key benefits of moving to the cloud are threefold. Geo-redundancy is number one, meaning that users in one market access the infrastructure in that location, and if one region goes down users are automatically routed to the other, forming the backbone of your disaster recovery strategy. 

It also offers cost saving benefits, as similarly to mobile phones, there are fixed contracts or ‘pay as you go’ options available. A ‘pay as you go’ serverless approach allows businesses to only pay when the service is used, rather than paying to have a server running 24/7 in a physical location. 

And finally, it provides greater flexibility as businesses can increase capacity when expecting higher traffic volumes, such as around planned sales, campaign or product launches. Plus, once a business understands their traffic volumes through the available data, they can fix their contract at a lower cost to scale capacity in line with business demand throughout the year.

DEPT® has a cloud first approach, and a cloud agnostic mindset. We are able to deliver consultants and engineers that can help you take your cloud platform hygiene to the next level to maximise efficiency. 

Take Triumph Motorcycles as an example. We conducted a full review of its AWS setup, modernised old approaches, optimised configurations and removed unused components to facilitate a 30% reduction of its cloud hosting spend.

Outsource infrastructure management

With technology now serving as the backbone of modern business, even the shortest period of digital downtime can have a significant negative impact on operations and financial performance. 

That’s why outsourcing infrastructure management through managed services may be the best option to expertly manage your online infrastructure. 

Infrastructure management is less about maintaining your website or application content, but rather about the nuts and bolts that keep them running optimally. 

This can involve managing servers and their performance as well as monitoring up and down time, being alerted to any issues and taking action – no matter the day or time.

But not all outsourcing solutions are optimum. For example, an offshore team may not work in unison or in alignment with the timezones that you operate across. 

With local and nearshore teams working in a unified way across multiple physical locations, we have seen success in helping businesses reduce costs while upholding the expert standards of a global digital agency. 
Our unique culture helps us recruit top talent across the world, which enables us to be ‘timezone aware’, giving clients peace of mind that their digital estate will be up, running and making money 24/7. 

And we’ve seen success come from establishing teams consisting of members located in multiple physical locations, with differing staffing rates that reduces the overall cost to the client. 

Such as for Just Eat Takeaway, for whom we provide ongoing support of their commerce platform; as well as for Jotun’s +5 websites, including proactive monitoring and reactive support, content editor helpdesk and application maintenance services.

Making the business case

It might be easy for an established tech leader to see the value in these suggested approaches. But getting said projects over the line can sometimes be a struggle with final decision makers, as they often require short-term investment before the long-term benefits can be reaped. 

There are two distinct sides of the fence when it comes to making investments during global crises. 

Frustratingly, the instinctive (and often more popular) reaction is to cut costs by postponing projects, reducing ‘non-essential’ spend on digital transformation, and scaling back headcount in order to bunker down and weather the storm. 

But in reality, recessions and economic crises tend to be short lived, and are often succeeded by longer periods of growth. And businesses that seek out ways to maximise their existing investments (or continue to make new investments) can drive growth while competitors are cutting back.

During the 2009 financial crisis, according to McKinsey, organisations that maintained their innovation focus outperformed competitors by more than 30% and continued to grow over the subsequent three to five years.
Acting fast is imperative. The most successful technology leaders won’t wait for a confirmed recession to implement solutions, they will take immediate action to boost stability, efficiency and speed that is necessary for business resilience in this economic climate.

Optimise today

While the implementation of digital marketing systems, CRMs and big data projects have failure rates that exceed 50%, DEPT® has a strong track record of implementing and optimising technology platforms that have a clear return on investment for clients. 

To find out how we can help your business maximise the value of its tech investments and accelerate digital resilience, get in touch with our experts today.

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Questions?

Global SVP Technology & Engineering

Jonathan Whiteside