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DEPT® wins 14 Anthem Awards for purpose-driven work

Marjan Straathof
Marjan Straathof
Global Head of Marketing
Length
6 min read
Date
30 January 2024

After celebrating Agency and Network of the Year at the 2023 Webby Awards, DEPT® is honored to share our 14 winning projects at the Anthem Awards – the global award show recognizing purpose and mission-driven work.

Sparking global change

Presented by The Webby Awards, the Anthem Awards recognize the purpose-driven work of individuals, businesses, and organizations across the world. By amplifying the voices that spark global change, the awards are defining a new benchmark for impactful work that inspires others to take action in their own communities.

Pooja Dingidal, Global Head of Impact at DEPT®, shares: “We are so incredibly proud of our team for continuing to invest their time, skills and creativity into projects that make a positive difference in the world. Our Anthem wins this year truly speak to how digital solutions can have a deep, leveraged and reaching impact across humanity– from public health, to learning and accessibility, to social connection and community.”

Our winning work

Roche: XProject
Hello Monday/DEPT®
1 x Gold, 1 x Silver

Roche and HELLO MONDAY/DEPT®’s XProject won a gold award in the Diversity, Equity & Inclusion category, and a silver award in the Health category. Designed to raise awareness about the existing knowledge gaps in health and the consequences for women, XProject aims to elevate the global agenda around Women’s Health inequalities.

With a dedicated campaign site, a powerful film, social media campaign, and user stories, XProject has achieved 833 million impressions on social media, 6.6 million visits to the XProject site, prompted more than 630 women to share their stories, and sparked over 200 inquiries with a growing community of people dedicated to pursuing positive change for women’s healthcare.

Easy Genomics

AWS & WPHL: Easy Genomics
DEPT®
3 x Silver

Easy Genomics, the revolutionary project that democratizes genomic sequencing, won three silver awards in the Responsible Technology, Innovation, and Health categories.

DEPT® teamed up with Amazon Web Services and the Wisconsin State Laboratory of Hygiene to create an open-source digital solution to help gain a better understanding of diseases and disease prevention. Easy Genomics is a game-changing solution that’s improving the future of public health bioinformatics, and will be used by The Association of Public Health Laboratories in all public health labs in the USA.

GiveAHand.ai

American Society for Deaf Children: GiveAHand.ai
Hello Monday/DEPT®
2 x Silver

Following on from Hello Monday/DEPT®’s multi-award winning approach to teaching the American sign language alphabet, Fingerspelling, they launched GiveAHand.ai – the world’s largest open-source image library of hands fully tagged with data to help build better hand models.

One hundred percent crowdsourced, the data collected in the platform will generate a diverse dataset of hands, building an image library that will help unlock sign language. Researchers can then download and use these fully tagged images to improve their machine learning models, truly allowing the detection and translation of the full spectrum of Sign Language.

GiveAHand.ai won two silver awards in the Diversity, Equity & Inclusion – Best Use of AI, and Responsible Technology categories.

Daniel’s Music Foundation

Daniel’s Music Foundation
BASIC/DEPT®
1 x Silver

Daniel’s Music Foundation, a nonprofit empowering people with disabilities through music and Disability Awareness programs, has been changing lives in NYC for almost 20 years.

They needed a website that could keep up, so they came to us for a new one that would build trust, share joy, showcase impact, and also be accessible to people of all abilities. We raised the bar of excellence in accessible design; rather than modifying an experience for a few, it’s about finding ways to translate it for everyone to equally join the fun.

Since launch three months ago, the foundation saw a record high number in inquiries as interest grew exponentially from more people who wanted to work with and for them as instructors. This project won a silver award in the Diversity, Equity & Inclusion category.

Lean In Girls

Lean In Girls
Hello Monday/DEPT®
1 x Silver

A silver award in the Diversity, Equity & Inclusion category was given to the brand identity and digital experience we created for Lean In Girls, an initiative dedicated to breaking stereotypes for girls, and giving them tools and resources to unlock their full potential as leaders.

Dossy

Dossy: A simple video app for meaningful connections
DEPT®
1 x Silver

The Dossy app, which is designed to bridge the gap and reduce social isolation among elderly individuals, was recognized in the Responsible Technology category (silver) and in Diversity, Equity & Inclusion category (bronze).

Together with Dossy, we pioneered the use of technology to focus on designing and developing an accessible solution to empower seniors to achieve face-to-face communication effortlessly. Dossy helps them stay connected with their families, friends, and virtual volunteers for meaningful conversations through easy-to-use and secure video calls.

The Van Gogh Museum

The Van Gogh Museum: Reshaping the way researchers engage with art
DEPT®
1 x Silver

The project we undertook with The Van Gogh Museum to digitize 200 paintings and nearly 500 drawings by Vincent van Gogh into accessible, immersive digital experiences, was awarded silver in the Education, Art & Culture category.

Google Jigsaw

Google Jigsaw: Info Interventions
Hello Monday/DEPT®
1 x Silver

A silver award in the Human & Civil Rights category was given to the Google Jigsaw campaign and website. Jigsaw is a unit within Google that researches threats to open societies, and builds technology, products and tangible methods that inspire scalable solutions. Info Interventions is a collection of four of these experiments specifically created to help people build information resilience at critical moments in their online journey.

Together, our campaign reached 3.5M users of our target audience, while helping to drive efficient awareness and traffic to this important initiative.

eBay

eBay: Coupling up with pre-loved
DEPT®
1 x Bronze
Our pre-loved fashion campaign for eBay was awarded bronze in the Sustainability, Environment & Climate category.

The campaign, which was launched to support eBay’s sponsorship of Love Island, generated 217 million impressions, 76,000 organic engagements, 1,400% increase in ‘pre-loved fashion’ searches on eBay, and a 24% rise in new circular businesses joining the online marketplace.


Thank you to everyone who voted for us and congratulations to our amazing clients and teams who are so dedicated to making a positive impact in the world.

Questions?

Global Head of Marketing

Marjan Straathof

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