Extend your customer experience into a whole new reality
Brands must start preparing today for the new, third iteration of the internet, as it will impact them massively for years to come. The implications for how we interact with consumers will be profound. We have the opportunity to build fully immersive, 3D worlds from the ground up, and leverage them to develop customer experiences like we’ve never seen before.
With our dedicated Metaverse Practice and expertise in blockchain technology, decentralised applications, AR, immersive experiences, cryptocurrency and data, combined with massive creative marketing power, we can help brands redefine the way they interact with consumers.
We are pioneering Metaverse experiences with a range of brands
Take advantage of the next major marketing channels
1. Virtual Possessions & NFTs
1. Virtual Possessions & NFTs
With non-fungible token (NFT) sales soaring 20-fold within a year, it’s impossible for brands to ignore. Leveraging new technologies like blockchain-based NFTs gives brands the ability to build more intimate and evolving relationships with their customers.
DEPT® recognised a need to lower the barrier to entry to allow brands to take charge of their digital assets and how their users engage with them. We launched the first open source project, built on top of the Algorand blockchain, to provide core modules that can be used out of the box and enable brands to easily create new models and experiences, whether it’s engaging with customers through auctions for digital collectibles, creating NFTs to engage with gamers in the metaverse, offering something redeemable in the real-world or blending physical and digital experiences.
2. Virtual Worlds
2. Virtual Worlds
One of the most immediate opportunities for brands in the metaverse right now is creating virtual venues, worlds and spaces to host events and experiences. It’s a creative opportunity akin to the first branded websites.
DEPT® created a groundbreaking virtual experience for 500,000 visitors to Eurovision Village that captured the atmosphere of Eurovision and the host city, Rotterdam, with fresh content and 3D experiences every day.
3. Extended Reality
3. Extended Reality
As games and social apps support more creativity and design variation, people are paying for virtual items that help signal their character and values, just as they would in the real world. For most brands, the most immediate opportunity is to create wearable items for in-game or social experiences, or virtual fashion AR lenses in Snapchat.
Our team of developers and designers have created extended reality experiences for some of the world’s most exciting brands. We are an official Snapchat Lens Partner and specialise in web, event and social AR. DEPT® launched our first virtual fashion lens for ASOS’s Gen-Z brand, Collusion. When the lens recognised items from the gaming-influenced clothing collection, we animated the clothes in AR.
We also worked with Amazon Prime to launch the world’s first real-life gaming experience played out live on Twitch for the premiere of “Without Remorse”. The event was programmed like a theatre show, had the interactivity of a game, was filmed like a commercial and broadcast like a sporting event.
4. Virtual Stores
4. Virtual Stores
As the world locked down in response to the pandemic, retailers invested in digital replicas of their in-store experience. If people can’t come physically to you, you have to take the 3D experience of your brand to them.
We helped fashion brand Ganni to reimagine how they engage their B2B buyers with an immersive store experience, which includes a 360-degree lookbook of every item’s fit, style, shape, and texture. We also created a Virtual Walk of Beauty for German beauty retailer Douglas that celebrated a diverse understanding of beauty into a 3D exhibition.
