Google Marketing Platform
The Google Marketing Platform (GMP) unifies Google’s media and analytics services into a full-stack technology suite.
Three pillars of Google Marketing Platform
The Google Marketing Platform offers easy-to-use tools and advanced solutions for small businesses and large enterprises. As a certified Google partner working worldwide, DEPT® ensures you get the maximal result from your marketing.
Through Google Marketing Platform companies can plan, buy, measure and optimise digital media and customer experiences. Rebranded in 2018, Google Marketing Platform consolidates former DoubleClick and Google products into three main pillars:
Using Display & Video 360 and Search Ads 360, you can fully reach today’s always-connected audiences. Across multiple engines and media channels, you can run smart campaigns that respond real-time to user data.
Understanding your customers and improving their experiences is essential for growth. Measure online traffic with Analytics 360, visualise all your business data with Data Studio and test site variations through Optimize 360.
Without editing any code you can manage all your tags through Tag Manager. With Surveys 360 you get fast opinions and feedback from real people.
Working together under one integrated platform, Google’s products provide all the resources to make your marketing smarter and results better.
Official GMP reseller status
Aside from being a certified Google partner, DEPT® has managed to obtain not only the reseller license for Google Cloud, but also for Google Marketing Platform. This extensive Google reseller status enables customers to purchase their own Google license, giving them ownership of all their data and control over their technology stack. There are no third parties involved, like external agencies, which is also beneficial for customers from a financial perspective.
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