Google revolutionised search and online advertising. It owns both the number one and two search engines and its Android OS holds 75% of the global market. Every company today has some kind of relationship with Google. For companies relying on digital marketing, Dept helps with Google’s products and services to innovate and accelerate their business.
The information age is greatly influenced by Google. For us as a digital agency, understanding Google and its technologies is essential to support our customers. Google’s business products are split into two main divisions:
- Google Marketing Platform: Rebranded in 2018, the Google Marketing Platform (GMP) unifies Google’s media and analytics services into a full-stack technology suite. Through GMP companies can plan, buy, measure and optimise digital media and customer experiences. It includes Display & Video 360 (formerly DoubleClick), Search Ads 360, Analytics 360, Data Studio, Optimize 360, Surveys 360 and Tag Manager 360.
- Google Cloud Platform: As a suite of cloud computing services, Google Cloud Platform (GCP) offers hosting, infrastructure and computing power for data analytics. GCP lets developers build, deploy, and scale applications, websites, and services on the same infrastructure as Google. The platform also provides services for utilising machine learning and AI.
Smooth integration between the two platforms allows companies to collect, analyse and optimally use their business data.
Dept & Google
We help your business to grow through all of Google’s products and services. Internationally and globally. By default, we work transparent and look beyond the standard possibilities. We’ll connect any platforms and systems required and create our own solutions to overcome challenges. We provide everything your company needs to innovate and accelerate.