Last month, the Dutch dating app ‘Inner Circle’ hit 2.5 million members from all over the globe. To continue the success of their international growth, Inner Circle selected digital agency DEPT® to provide global support. Inner Circle will be fully rebranded in mid-June. A global digital-first campaign will be developed by DEPT® to bring the rebranding to life.
Inner Circle’s intention is to bring singles together, but meeting up physically has become a lot more difficult due to COVID-19. During the pitch, DEPT® provided many creative campaign ideas and solutions which cater to this new reality. In the coming months, the two parties will work together on the set up of media strategies and the creation of local campaigns that fit the current situation while also looking to the future.
Sanneke Boesveldt, CMO of Inner Circle: “We are very happy with DEPT®’s assistance in the field of creativity, technology and data. They have shown us that they have a great understanding of how Inner Circle can anticipate the current developments and the world of dating in general. I’m looking forward to communicating this on a strategic level to the single daters on a global scale with catchy, distinguishing campaigns.”
“Dating from two-meters away is quite different than ‘normal’ and brings various challenges for dating apps”, says Thomas van Slooten, Lead Account Director of DEPT®. “Together with Inner Circle, we’ll look for a fitting solution that suits the new reality and translate this to striking commercials that are relevant not only now, but also for the world after COVID-19.”
