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DEPT® takes Agency of the Year at the Lovies

Marjan Straathof
Marjan Straathof
Global SVP of Marketing
3 min read
1 April 2021

Today, the 10th annual Lovie Awards show took place honouring the crème de la crème of the European Internet. Digital agency DEPT® became the ultimate winner of this year’s Lovie Awards; all eight submitted cases won both jury prizes as well as people’s awards, and the agency was appointed Agency of the Year.

The fast-growing agency, which is headquartered in Amsterdam and has offices across 13 countries, took home three gold, three silver and two bronze awards for its innovative client cases. The work was also the most loved by the public within the nominated categories, and received eight People’s Lovie Awards. The ‘Agency of the Year’ title recognises DEPT®’s ability to make an impact by integrating technology, creativity and data in integrated teams for its clients. 

Dimi Albers, CEO of DEPT®, about becoming Lovies Agency of the Year: “Getting this recognition from the general public as well as a jury consisting of the best people in our industry is an absolute honour and humbling experience. Over the past year, we’ve had to reinvent our projects, clients and ourselves, much like many other brands and agencies. I am super proud that with the trust of our clients and our hard-working teams we were successful in helping our clients build and accelerate their digital business during this challenging year. So, in line with our 7-word speech: take that 2020!”

DEPT®’s work in the field of technology was rewarded with three awards. The Bugaboo webshop, which was rolled out in less than four months across 26 countries, won a Gold prize for ‘Best Retail & Shopping Website’. NGO Justdiggit won a Silver award for both ‘Best use of GPS/Location Technology’ and ‘Best use of Messaging & Bots’. 

The company’s creativity was also noticed. The live stream event that was created during the first lockdown for Honing has been awarded a Gold Lovie for ‘Best Event & Live Stream Social Campaign’. The innovative ‘Raise the Bar’ campaign for JBL won a Bronze Lovie for ‘Best Branded Product and Services’, and the new web portal for Switzerland Tourism, which takes you on a journey through the beauties of Switzerland, won both a Gold Lovie for ‘Best Functional Website Design’ and a Silver Lovie for ‘Best Travel & Tourism Website’.

Lastly, the company’s use of data to boost SteelSeries’ digital presence won them a Bronze Lovie for ‘Best Brand Strategy & Planning’.

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Global SVP of Marketing

Marjan Straathof