Streamlining the customer experience with a full website redesign

With over 2.5 million customers, Postfinance is one of Switzerland’s leading financial institutions.

To unlock their website’s full potential as a powerful tool for customers to navigate their financial needs, Postfinance called upon DEPT® for a full redesign of the site’s user experience.  We strove to achieve optimization, clarity, and consistency across all fronts to meet the diverse set of needs within the Postfinance customer base.

Short and sweet

We incorporated tiles into the product pages that featured icons and mouse-over animations. This deceptively simple choice worked to provide a good overview of the product or service to inform users’ clicks, adding real value to the new design.

Fast and targeted support for all customer segments

We prioritized quick and targeted assistance with the newly designed customer support area, including a new, incorporated chat function within the website. By chatting for support, customers can now receive direct answers to burning questions about PostFinance products and services, without having to navigate through pages of information.

The website is the most important access to us for our customers. It has been completely redesigned and now offers a positive, emotional and consistent user experience across all devices.

Ines Anderegg, Product Owner, PostFinance

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Yann Wanner

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