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DEPT® continues investment in Germany, unites under one brand, and announces new leadership

Marjan Straathof
Marjan Straathof
Global Head of Marketing
Length
4 min read
Date
3 May 2023

DEPT® ramps up its investment in Germany after continuous years of business growth by uniting under one brand, expanding its leadership team, and opening a new flagship office in Berlin.

The agency has seen consistent growth in the market over the past four years, with revenues reaching €67M in 2022. Its team in Germany works with clients including smart, eBay, C&A, H&M, Douglas, and Philips to deliver end-to-end experiences across both technology and marketing.

Uniting under one brand

Effective today, marketplaces and Amazon agency FACTOR-A/DEPT®, hyper-personalized content-at-scale shop FEED/DEPT®, and marketing technology agency BYTE/DEPT® will unite with the agency’s existing marketing and technology teams under a single brand. The teams already work together as one integrated team for a number of clients in the German portfolio, including automotive brand smart, which the agency supports with a fully integrated service offering across customer experience, brand and advertising, and data and growth.

With offices in Berlin, Hamburg, Cologne and Stuttgart, the team in Germany comprises nearly 500 creative, growth, experience and engineering specialists. A leading hub for disruption in tech, in recent years the German team has invested in its emerging tech skills, delivering world class Web3 experiences for clients, including Webby Winners H&Mbeyond Showroom and Hypewear by ABOUT YOU. Recently, DEPT® also set a record by being named Network of the Year at the Webby Awards for the second consecutive year. 

Leadership

To spearhead the next phase of the agency’s growth in the market, Verena Sandbote will be promoted to Managing Director of DEPT® in Germany, as well as remaining on the management team in the Hamburg office. In Berlin, the company has opened a new flagship office, located in the Kreuzberg district, which will be led by Managing Directors Tobias Cummins and Tim van Vliet. Cummins takes on the role in addition to his responsibilities as DEPT®’s Global SVP Clients. Tim van Vliet joins the Berlin leadership team after several years leading the Growth operation for DEPT® in the Netherlands.

Verena Sandbote, Managing Director, DEPT® in Germany, said: “It’s an exciting time as we operate as one brand and one team, boosting our offering and delivering on our proposition of servicing our clients across the full customer lifecycle. We have an industry-leading team of experts and pioneers and clients come to us to solve complex problems that drive effective business results.” 

Dimi Albers, Global CEO at DEPT® said: “We see enormous potential and are thrilled to continue our investment in Germany, a market that has shown significant growth and potential for our teams and clients. By uniting our offering under a single brand, we are even better equipped to deliver impactful and pioneering end-to-end experiences to our clients across technology and marketing.”

Meet us at OMR

To celebrate this moment, DEPT® will be at OMR (May 9-10), showcasing its pioneering work in masterclasses with clients including BSH, Medela, H&M and more. The DEPT® Hangout (Hall B6, booth A 3.1), will be the go-to place to network and will provide delegates the opportunity to discover their pioneering profile with DEPT®’s AI-powered immersive experience, Prepare to Pioneer.

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Global Head of Marketing

Marjan Straathof