DEPT® adds former Adobe exec to lead strategic alliances in the Americas
DEPT® is expanding its 1,800+ commerce team with the addition of Logan Moore, who brings over 15 years of experience leading agency partnerships and sales at Adobe, Visible Measures, Adaptly, and DataXu.
He joins to lead strategic alliances for the Americas region, with a focus on developing and expanding the agency’s partnerships in the commerce ecosystem with Salesforce, Adobe, ShopWare, commercetools, and Shopify.
“Brands and marketers need the right tools and the right partner to deliver experiences that engage and build lifelong relationships with customers,” said Moore. “DEPT® has unmatched technical and creative capabilities that can help unlock world-class experiences for brands and help them stay ahead of the competition.”
Moore joins DEPT® during a period of high growth for its commerce business, which accounted for 30% of the agency’s global revenue in 2022, a 20% increase from 2021. DEPT®’s global team of commerce specialists across technology, creativity, data, and media deliver integrated, pioneering digital experiences for brands such as Therabody, Nike, Under Armour, and vineyard vines.
Ryan Nicholson, VP of Commerce at DEPT®, added: “Logan’s ability to scale complex partnerships and deliver value for brands is unmatched. We are excited about the impact he’ll have and the opportunities this opens up for our clients, truly delivering on our promise to service them along the full customer journey.”
DEPT® delivers integrated end-to-end commerce services covering the full customer journey, bolstered by its proprietary solution, Ada by DEPT®, which includes tools developed across martech, platform technology, creative content, and marketing automation. DEPT® is also helping clients future-proof their business by helping them navigate the transformation of traditional commerce into social commerce, increasingly enabled by emerging technologies.
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