DEPT® doubles down on the US, already generating 50% of agency revenue
DEPT® is continuing to expand in the US, which accounted for 50% of the agency’s $500M+ 2022 revenues, and has appointed Missy Foristall to lead its operations in the region. To better serve clients and support its fast growth in the US, DEPT® is also bringing together its local growth, experience, technology and creative agencies under one unified brand to deliver integrated, pioneering digital experiences for clients.
Led by Foristall, who also serves as the agency’s Global COO, DEPT® now has more than 1,500 employees in the US. Its pioneering work for clients like Google, Amazon Prime, Philips, H&M and Patagonia led to DEPT® being named Agency Network of the Year at the Webby Awards in 2022. More recently, DEPT® was named Digital Innovation Agency of the Year by Campaign US.
DEPT®’s surge in the US comes after a year of unprecedented growth for the agency globally. DEPT® grew 50% YoY, won competitive pitches for clients like MTV VMAs, Constellation Brands and BMW, and grew its relationship with existing clients like eBay, Moody’s and Google. Additionally, more than 50% of the agency’s clients grew from single to multi-service engagements, which is a testament to DEPT®’s ability to support clients across the full digital customer journey, from the digital transformation and products at the core of their business to the brand, creative and media that bring those products to the market.
“Brands need to pioneer to stay ahead,” said Foristall. “We aim to lead our clients into the future by bringing together the best people under one exceptional service offering, with the culture and ownership model of a boutique agency. We’re uniquely positioned across tech and marketing so that brands can deliver amazing experiences throughout the entire customer journey.”
Effective today, DEPT® will rebrand growth marketing agency 3Q/DEPT®, data science and software engineering firm RAYBEAM/DEPT®, and marketing technology agency BYTE/DEPT® to complement its existing engineering and experience-focused teams in the US. This move will help clients integrate technology, creativity, growth, data, customer experience and media to successfully grow their business and stay ahead of their competition.
DEPT® will celebrate its growth in the US on May 2nd during a virtual event with a panel of industry leaders discussing emerging technologies and media platforms that are shaping the future of digital marketing. Learn more at https://dept.ly/p2p2023.
Head of Marketing US
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