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GE lighting

Rolling out one coherent website, worldwide


The professional division of General Electric, GE Lighting, required a standardized, global digital platform to lower costs, improve quality and reduce time to market. The fragmented infrastructure model caused duplicated effort, high costs, lack of consistency and slow response times, all of which were preventing the business from communicating effectively with their global audience. Dept entered the game to develop an integrated platform, combining central control with local flexibility.

consolidating regional processes, tools and development

Switching GE Lighting from a fragmented to a centralized digital infrastructure model meant consolidating regional processes, tools, and development. Our objective was to ensure that brand consistency and local needs would be met by developing a solution that would enable the easy and efficient sharing of localized content and re-usable rich media. This all resulted in a global platform, to support fourteen consistent websites.


Seeing the light with a new, flexible
integrated platform

We managed the global rollout to thirteen countries, across four continents, in nine languages. By bringing disparate systems together into a single, global platform, GE Lighting has benefited from reduced operational costs and an increase in efficiency. It can now utilize consistent, reusable global assets, templates, and processes, which has the added benefit of ensuring consistency across the organization, and aiding localization. The project was recognized at a GE group level, with the internal team receiving an award for the project.

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