Durable brands playbook: For the AI-era CMO
A playbook for CMOs ready to lead, not just launch.
When every brand uses the same performance and AI playbook, marketing starts to look like copy-and-paste. Channels get crowded. Campaigns blur together. The result is sameness, at scale.
But the brands that outlast don’t just hyper-optimize. They create durability through branding.
DEPT®’s latest download reveals how durable brands are the lasting disruptors. You’ll learn what modern brands must do to build equity that compounds over time.
What’s inside
- Why performance-only strategies are becoming risky
- How to thrive in times of economic uncertainty
- Six traits of brands AI can’t replicate
- How top brands like Patagonia, eBay, and KFC build ecosystems, not just assets
““Performance can only close the deal. It can’t create desire.”
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