Storytelling meets art gallery with Samsung and the German Roamers

During the 2017 IFA, Samsung presented what they call “the future of TV” with their new Frame TV which has already made its way from the living-room table to the wall, while also functioning as a private gallery.

As a slight teaser, DEPT® developed an authentic storytelling campaign for Samsung with the German Roamers to demonstrate the Frame TV’s impressive combination of entertainment, visuality, and individuality during the IFA.

Spotlight on the stories behind the pictures

Under the theme “My collection: memories for a lifetime” we invited five photographers of the Landscape Photography collective to share their very individual motivations and approaches to photography. They also created gripping content from their travels, which was exhibited together with personal accompanying texts at the “The Frame” Gallery at Stilwerk Berlin.


social reactions


Instagram story views

Good stories work on all channels

The platform

Selected motifs from the photo series, created exclusively with the Samsung Galaxy S8 | S8+ and Samsung Gear 360, were simultaneously published by the German Roamers via their Instagram Profiles and additionally promoted by Instagram Stories. Samsung in turn picked up the stories on its own social media channels and told them there.

The ten posts and 45 Instagram Stories on the Instagram Channels of the German Roamers reached a total of over two million followers. And also the Samsung The Frame Gallery 2017 was a complete success and was well received by visitors and photographers alike.


  •  13.5k Reactions
  • Increased visibility through the Samsung exhibition “The Frame Gallery 2017”.
  • 418.400 Instagram Story Views


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