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s. Oliver

Make it yours! The S.Oliver fashion app

service, usability and design rating

Customer-focused omnichannel services are key success factors in digital commerce. The technical heart of this is, of course, the smartphone. The time was therefore ripe for s.Oliver to radically overhaul its pre-existing hybrid app.

Native app with innovative features

Dept designed and developed a native app for s.Oliver with innovative features for Android and iOS, which makes the smartphone the hub of the shopping experience and merges the boundaries between online and offline.


Personalised shopping with the entertainment factor

Styles to fall in love with

If only everything in life were as simple as choosing your personal style favourites with the new s.Oliver fashion app. Products are suggested to the user in an intuitive swipe style. The app also gets to know the user better and displays optimised recommendations based on user data.

Intuitive and personalised operation

As soon as the app has been installed, the customer can begin creating his/her personal style profile. The start page is personalised with suitable collections and inspirations based on the data entered regarding size, gender and preferred fashion styles. The app also gets to know the user better and better here and displays recommendations based on user data. All benefits of the s.Oliver Card are, of course, also integrated and can be used at any time.


  • Synchronised shopping cart: cloud-based user data allow for on-the-fly changes between the devices used
  • Scan & Shop: if the right size is out of stock in-store, you can easily order the item directly online
  • Store locator: quickly find your nearest s.Oliver store
  • Integration of the s.Oliver Card
  • Wishlist