A digital platform for homebuyers and property investors
Buying a property is one of the most important decisions in your life. How do you know that buying your own home is the right thing to do? What about financing? What are the advantages of investing in real estate? EverEstate is committed to improving the real estate purchase process through a customer-focused and convenient solution. Dept was there to help EverEstate reach their target group on diverse social media channels and increase their visibility.
REDEFINE REAL ESTATE
EverEstate offers a specially developed platform, which allows you to complete the entire reals estate process online and creates full transparency over all products and steps. With apartments in the most sought-after locations, virtual tours of the properties, a customisable financial model and a 360°, full-service approach, EverEstate has redefined the purchase of real estate.
The challenge was not to address, but to define the target group
The selection of real estate providers is overwhelming, so it is important to precisely know who your target group is and address each of them individually. Facebook offers an unsurpassed variety of advertising and targeting opportunities that few advertising platforms can offer. That’s why the goal of Dept was to raise the visibility of EverEstate’s profile and attract new real estate buyers and investors through social media advertising. We achieved this by developing an individual social media strategy, with innovative and creative ideas, which were new for the real estate sector.
SUCCESS THROUGH AGILE STRATEGY
Once the strategy had been developed, we started creating the campaigns.
Continuous optimisation and A/B testing are essential for a successful campaign. A/B testing gave Dept the chance to determine which ad variant had the highest click rate and which target group achieved the most favourable conversions. Our agile way of working enables us to act flexibly and proactively, and thus to make changes faster. With regular reporting and a close exchange with the client, we ensure that we continually meet expectations while increasing campaign efficiency. With our expertise and a team with several years of experience in performance and content marketing, we focus fully on EverEstate and its goals.
- A total of 1,200,000 advertising material contacts
- More than 20,000 unique users
- Over 100 qualified leads