Join DEPT® at Adobe Accelerate
From hyper personalized journeys to scaled content supply chains, DEPT® activates the full Adobe Experience with speed, precision, and proven AI-powered accelerators.
Let’s unlock your customer’s growth together.
Meet us at Adobe Accelerate to learn more.
What to expect
After Hours Wind-Down
Tuesday, 12/9: Siro Urban at Marriott World Center @ 8:30-10pm
Join DEPT® for an intimate nightcap at Siro Urban Kitchen, where great drinks meet great conversation. It’s the perfect way to unwind after Adobe Accelerate dinner while connecting with our team. Drop in anytime.
Meet and Recharge
Wednesday, 12/10: San Francisco Ballroom at Marriott World Center @ 12:30-2pm
Enjoy a curated selection of nitro coffee, cold brew, smoothies, and energy drinks as you slow down, refuel, and dive into conversations about growth, innovation, and what’s next.
Drive Into Invention
Wednesday, 12/10: Bays 210, 211, 310, 311 at Topgolf @ 7-10pm
Close out Adobe Accelerate with DEPT® at Topgolf, where you’re invited to any of our second- or third-floor bays for an elevated blend of play, connection, and innovation. Explore how DEPT® activates the full Adobe Experience with speed, precision, and proven AI-powered accelerators.
MEET THE TEAM
Inventing Growth: CES 2026 Dinner
The future of growth isn’t built by chance. It’s invented. Join DEPT®, Microsoft Advertising and Ad Council at CES 2026 for a private dinner with visionary leaders shaping what’s next in marketing, technology, and AI.
What to expect at the event
Growth is being redefined. The old playbooks no longer apply.
AI, data, and creativity are collapsing into one connected system that shapes every customer experience and drives measurable impact.
During this private dinner at America’s first and only Michelin-starred Korean Steakhouse, we’ll gather leaders across marketing, technology, and innovation to discuss what it takes to grow faster than the market. And how to build the systems, partnerships, and ideas that make it possible.
Hosted by DEPT®, Microsoft Advertising and Ad Council, this invite-only evening is a chance to step away from the noise of CES and engage in conversation that shapes what comes next.
Cohosted by:
Game Plan for Growth: An Exclusive Night with DEPT®
Join DEPT® and Optimizely for an exclusive evening where strategy meets sport. As the Clippers take on the Hawks at State Farm Arena in Atlanta, enjoy a night of connection, conversation, and inspiration inside a luxury private suite.
This event brings together forward-thinking leaders across the digital, tech, and creative industries to share ideas, spark collaborations, and discuss what’s next for growth, all while enjoying all-inclusive food and beverage in an unforgettable courtside atmosphere.
Spots are extremely limited. Register now to reserve your place in the suite.
MEET THE TEAM
DEPT® Trends 2026: The Age of Acceleration
Registration has now closed for this event, but you can join the livestream here. PW: #madebydept.
See you there!
If 2025 was the year of adaptation, 2026 is the year everything hits fast-forward.
AI’s gone from headline to hard drive, quietly running things while we pretend we’re still in control. Culture moves at the speed of a scroll. Consumers expect it all: relevance; purpose; speed; and a conscience.
The world isn’t waiting. So why should growth?
This year at DEPT® Trends, we’re digging into what happens when acceleration becomes the default setting.
We’ve pulled together some of the sharpest thinkers across DEPT® (the people working every day with the world’s fastest-moving brands) to share what they’re seeing, building, and breaking in real time:
- How AI is changing how decisions get made
- How media is mutating faster than we can measure it
- How creators are building worlds while brands are still writing briefs
- How loyalty is being redefined by value, not vanity
- How growth itself is being reinvented
Because in a world this fast, business growth isn’t something you chase; it’s something you invent.
That’s growth invention: creativity, technology, and data conspiring to build what’s next before anyone else does.
So join us for some sharp takes, honest debate, and a (virtual) room full of people who like to move a little faster.
Whether you’re a brand leader, marketer, technologist, or creative, this event will help you define what you need to do now and next to unlock customer growth, faster.
THE PROGRAM
17:00 CET
Speakers
Keynote
TOURING THE 2025 ZEITGEIST
Customers are now moving at a speed faster than companies can react. Join us for a rapid-fire rewind of the breakthroughs, shifts, and surprises that shaped marketing, tech, and culture in 2025, before we hit fast-forward to what’s next.
17:10 CET
Speakers
Keynote
REBOOTING COMMERCE: LESS HYPE, MORE HUMAN
The idea of a “shopperless” or “zero-click” future may be overstated. While agent-to-agent commerce is technically possible, it overlooks a fundamental truth: people like personality, and they like to shop. The retail resurgence shows that shopping is emotional, experiential, and rooted in identity. And the next era of commerce won’t be defined by automation, but by preference for brands that people actively seek out and choose again and again.
17:20 CET
Speakers
Keynote
IS AI INVENTING GROWTH OR EMPOWERING IT?
AI has quietly moved from breakthrough to background – powering decisions, negotiations, and experiences across every touchpoint. The question now isn’t whether you’re using AI, but whether it’s actually scaling growth. We’ll unpack what it really takes to embed AI and data into the core of your business. Not as hype; but as a system for velocity. From personalisation to prediction to creative automation, the brands winning today are those treating AI as infrastructure, not innovation theatre. Because AI isn’t the future of growth… it’s already the fabric of it.
17:30 CET
Speakers
Keynote
ACTIVATING THE NEW ERA OF MEDIA
Platforms have multiplied, retail media has boomed, attention has splintered, and algorithms decide what gets seen; mutating the media landscape faster than it can be measured. Connecting with audiences when there is a sea of options at our disposal, might now be a matter of teaching the machines to choose you. Sam has the answers.
17:40 CET
Speakers
Keynote
INFLUENCE, UNBUNDLED
Consumers aren’t just tuning out ads, they’re bored of influencer content that feels like one. The brands winning now, get it: influence isn’t about selling, it’s about belonging. Partnering with influencers to make content that’s unfiltered, unexpected, and real… The stuff people actually stop their scroll for. This session unpacks how to win in today’s creator economy, where authenticity beats polish and influence is culture, not media.
17:50 CET
Speakers
Keynote
STOP CAMPAIGNING, START CONNECTING: THE NEW RELATIONSHIP ENGINE
In an era of fragile loyalty, points and perks no longer build lasting relationships. Loyalty is an outcome, and CRM is your relationship growth engine. Focus must shift from managing campaigns to building trust (and driving revenues) through orchestrated customer journeys; where your systems anticipate needs, and deliver the right experience before the customer even asks.
MEET THE SPEAKERS
Pioneering Cases
DEPT® x Adobe: Unlocking GenStudio for Performance Marketing
Explore the power of Adobe GenStudio for Performance Marketing through a guided, hands-on experience that showcases how generative AI can accelerate content creation, personalization, and performance optimization across channels.
Registrations for this event are now closed.
What to expect at the
Event
Join DEPT® and Adobe for an exclusive workshop designed for performance marketers and digital innovators ready to explore how GenAI can transform creative velocity, personalization, and campaign performance.
This is a hands-on keyboard experience with Adobe GenStudio that will show you how to create, iterate, and optimize content across channels faster and smarter than ever before.
Attendees will learn how to:
- Master prompt fluency to drive brand-safe, high-impact creative
- Blend AI with human creativity for control and scale
- Use real-time performance insights to guide campaign decisions
- Activate cross-channel content—from paid social to email to web banners—all from one intelligent workflow
Following the program, please join us for an exclusive happy hour at 4:00pm.
Please note, spots are limited.
The program
Meet the speakers
DEPT® x Adobe Lunch: The Future of Creative Automation with GenStudio
At Adobe MAX, the conversation is all about what’s next for creativity. But innovation doesn’t stop at the tools. It’s about how brands adapt to deliver ideas, campaigns, and experiences at scale.
That’s where Adobe GenStudio comes in: an end-to-end solution for creative automation, powered by generative AI.
Join this exclusive lunch hosted by DEPT®, a pioneer in blending creativity and technology for global brands, to explore how AI-driven workflows are redefining what it means to be creative in the age of automation.
Registration for this event is now closed.
What to expect at the Event
Creativity, Reimagined for the AI Era
Creative teams are under pressure to do more with less: more content, more personalization, more speed. The challenge is balancing output, alignment, consistency, and the ability to stay true to the brand while moving at market pace.
DEPT® has been at the forefront of helping brands unlock scalable, data-driven creativity, and with Adobe GenStudio, that vision is accelerating. This session will dive into:
- The evolution of creative automation — how AI is reshaping workflows for marketers and creatives alike
- Real-world applications — how global brands are using GenStudio to scale content while staying on-brand
- The DEPT® difference — strategies we’ve developed with clients to bridge creativity and efficiency without compromise
Join DEPT® and Adobe to discover how creative automation powered by GenStudio is shaping the next chapter of marketing.
Seats are limited for this exclusive Adobe MAX event, so register now to save your spot.
MEET THE TEAM
Shopify x DEPT® Dinner: The New AI Playbook for CPG
Join DEPT®, Shopify, and peers in grocery and CPG at Groceryshop for an off-the-record dinner conversation on the future of global expansion: how brands are using AI, modular tech, and real-time insights to localize, adapt, and grow without adding complexity.
What to expect at the Event
Global commerce is getting faster, smarter, and a lot more complex. With shifting tariffs, rising consumer expectations, and platforms like Shopify unlocking instant scale, the next frontier isn’t just launching in new markets, it’s staying agile once you’re there.
Join us for good food, bold ideas, and a chance to connect with others rethinking modern commerce.
Space is limited, so register your interest using the form above, and we’ll contact you to confirm your request.
Meet the team
By submitting your information, you agree to share your data with and be contacted by DEPT® and/or Shopify about their services. Your information will be processed in accordance with DEPT®’s Privacy Policy and Shopify’s Privacy Policy.
Join DEPT® at Opticon 2025
DEPT® is returning to Opticon 2025! We’re heading to NYC for Optimizely’s annual conference that brings together tech and business leaders to discuss the future of the digital industry. Meet us at Opticon to connect with fellow digital pioneers for inspiring chats and, of course, good vibes. Or, register now to sign up for our exclusive dinner.
What to expect
Helping brands maximize their investments in Optimizely.
As a global digital agency and proud Platinum Member of Optimizely’s Enterprise Solution Partner program, we have a long track record of helping brands implement the full suite of Optimizely’s products to orchestrate, experiment, and monetize like never before.
We work with both global enterprises and national leaders to help them develop the customer experiences their business needs and their customers want.
DEPT® has helped brands like Nikon, Muuto, and Dorothee Schumacher accelerate their digital business with Optimizely. We can help with everything from consolidating your digital touchpoints to one centralized platform, to moving to a headless architecture, or with driving next-level customer experiences with AI and advanced personalization.
DEPT® x Opticon Dinner
We invite you to join us for dinner following the event at queensyard. Just complete the form to register your interest in attending. Limited seats available!
How early is too early to talk about Black Friday
Commerce faster than culture — especially during Q4 chaos.
And in a marketplace flooded with deals, standing out takes more than urgency. It takes strategy. Join DEPT® Talks as we decode the new rules of Q4 commerce, from the timing of your campaigns to the psychology of your audience. We’ll cover when to show up, how to cut through the noise, and what it takes to stay relevant during the most competitive weeks of the year.
What to expect at the Event
As Q4 Peak Period approaches, brands face the challenge of standing out in a crowded marketplace. At this edition of DEPT® Talks, we’ll unpack how to navigate the extended Black Friday window without overwhelming your audience or missing your moment.
We’ll cover:
🛍️ Best practices for planning your Black Friday strategy to ensure your brand captures attention without adding to the noise.
🛍️ Strategies for identifying key market indicators and determining the optimal time to engage consumers.
🛍️ Insights into consumer behaviour to help you navigate the complexities of Q4 mayhem.
Because winning Q4 isn’t about shouting louder, it’s about showing up smarter.
SPEAKERS
EVENT PROGRAM
How early is too early to talk about Black Friday
Commerce faster than culture — especially during Q4 chaos.
And in a marketplace flooded with deals, standing out takes more than urgency. It takes strategy. Join DEPT® Talks as we decode the new rules of Q4 commerce, from the timing of your campaigns to the psychology of your audience. We’ll cover when to show up, how to cut through the noise, and what it takes to stay relevant during the most competitive weeks of the year.
What to expect at the Event
As Q4 Peak Period approaches, brands face the challenge of standing out in a crowded marketplace. At this edition of DEPT® Talks, we’ll unpack how to navigate the extended Black Friday window without overwhelming your audience or missing your moment.
We’ll cover:
🛍️ Best practices for planning your Black Friday strategy to ensure your brand captures attention without adding to the noise.
🛍️ Strategies for identifying key market indicators and determining the optimal time to engage consumers.
🛍️ Insights into consumer behaviour to help you navigate the complexities of Q4 mayhem.
Because winning Q4 isn’t about shouting louder, it’s about showing up smarter.
SPEAKERS
EVENT PROGRAM