DEPT®/Creative Automation Practice
More connection, personalization, and
power to create at scale
The future of digital marketing
Brands are communicating with ever-growing audiences across an array of channels. These audiences are looking for more personalized experiences, and brands need to make meaningful, one-to-one connections with them.
To achieve this goal, a new approach to digital marketing is needed. An approach that combines narrow targeting, experimentation, and creative relevance to drive engagement, loyalty, and customer lifetime value.
DEPT®/Creative Automation Practice produces repeatable, multilingual, cross-channel campaigns and experimentation at scale.
We combine the very best of our creative, growth, and engineering capabilities to improve the quality, creative performance, and speed-to-market of our client’s campaigns.
Optimize your production
We are pioneering creative automation with a range of global brands
Deliver high-quality content
Lightspeed by ADA
ADA/DEPT® is our marketing technology platform designed to help brands build and accelerate their digital businesses.
Creativity, technology, data, and people are the foundations of digital success. ADA/DEPT® combines all four elements with proprietary technology and third-party integrations that serve thousands of campaigns today.
Lightspeed by ADA is our suite of tools that enables the benefits of creative automation, including:
- Content at scale
- Dynamic creative
- Conversational marketing
- Efficient workflow management
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