Creative automation tools DEPT®/Creative Automation

The future of digital marketing

Brands are communicating with ever-growing audiences across an array of channels. These audiences are looking for more personalized experiences, and brands need to make meaningful, one-to-one connections with them.

To achieve this goal, a new approach to digital marketing is needed. An approach that combines narrow targeting, experimentation, and creative relevance to drive engagement, loyalty, and customer lifetime value.

DEPT®/Creative Automation Practice produces repeatable, multilingual, cross-channel campaigns and experimentation at scale.

We combine the very best of our creative, growth, and engineering capabilities to improve the quality, creative performance, and speed-to-market of our client’s campaigns.

Optimize your production

1. Testing & Experimentation

Automation helps you send multiple cross-channel communications to various target audiences. It also helps you iterate on those communications quickly, allowing you to adjust messaging for countless customer segments based on performance. Test and learn from high volume contextual data, increasing your creative performance, ROI and improving KPIs.

2. Bespoke Solutions

We deliver simple yet powerful automation solutions that address the specific needs of each individual client. And, if you’re not sure what your automation needs are, we provide MarTech consultancy to help you determine the right path. Through auditing and evaluation, we will make recommendations that leverage our technical expertise and bespoke tools.

3. Speed to Market

Automated asset production means that your messages can be built, sent, and iterated on faster than ever before. Our tools can generate thousands of creative variations quickly from just a few inputs. Download a zip package of high-quality, ready-to-launch assets, or use the API to integrate directly into your own delivery platform for a streamlined process.

4. Virtual Stores

As the world locked down in response to the pandemic, retailers invested in digital replicas of their in-store experience. If people can’t come physically to you, you have to take the 3D experience of your brand to them.

We helped fashion brand Ganni to reimagine how they engage their B2B buyers with an immersive store experience, which includes a 360-degree lookbook of every item’s fit, style, shape, and texture. We also created a Virtual Walk of Beauty for German beauty retailer Douglas that celebrated a diverse understanding of beauty into a 3D exhibition.

Deliver high-quality content

1. Dynamic Creative

The lion’s share of digital media performance is contributed by creative, so maintaining quality is essential. Our technology is smart enough to augment and multiply creativity without diminishing it, giving creative people the time and space to focus on craft and innovation. DEPT®/Creative Automation gives us more power to create, and allows our best ideas to take shape faster.

2. Invisible Technologies

Even though they’re produced at scale, content and conversations built with creative automation are still authentic and personal. We’re guided by the principles of Conversational Marketing, so the customer experience never feels robotic. From WhatsApp chatbots, to Instagram auto-replies, to engaging display ads and beyond, our automation maintains the spirit of one-to-one communication.

3. Personalization at Scale

DEPT®/Creative Automation tools and technology allow us to produce hundreds of assets at the click of a button. This means you can produce hyper-relevant content for CRM, onsite, and social that is tailored to previous behaviour and data. Connect meaningfully with your customers in any language, across all regions and cultures, and drive engagement, loyalty, and CLV.

Lightspeed by ADA

ADA/DEPT® is our marketing technology platform designed to help brands build and accelerate their digital businesses.

Creativity, technology, data, and people are the foundations of digital success. ADA/DEPT® combines all four elements with proprietary technology and third-party integrations that serve thousands of campaigns today.

Lightspeed by ADA is our suite of tools that enables the benefits of creative automation, including:

Content at scale
Dynamic creative
Conversational marketing
Efficient workflow management

Get in touch

DEPT®/Creative Automation Practice

More connection, personalization, and
power to create at scale

The future of digital marketing

Optimize your production

1. Testing & Experimentation

1. Testing & Experimentation

2. Bespoke Solutions

2. Bespoke Solutions

3. Speed to Market

3. Speed to Market

4. Virtual Stores

4. Virtual Stores

Our clients

Deliver high-quality content

1. Dynamic Creative

1. Dynamic Creative

2. Invisible Technologies

2. Invisible Technologies

3. Personalization at Scale

3. Personalization at Scale

Lightspeed by ADA

Questions?

UK Managing Director

Joanna Trippett

All Services

Stay up to date

Sign up to our newsletter today

Get in touch

DEPT®/Creative Automation Practice

More connection, personalization, and power to create at scale

The future of digital marketing

Optimize your production

1. Testing & Experimentation

1. Testing & Experimentation

2. Bespoke Solutions

2. Bespoke Solutions

3. Speed to Market

3. Speed to Market

4. Virtual Stores

4. Virtual Stores

Our clients

Deliver high-quality content

1. Dynamic Creative

1. Dynamic Creative

2. Invisible Technologies

2. Invisible Technologies

3. Personalization at Scale

3. Personalization at Scale

Lightspeed by ADA

Questions?

UK Managing Director

Joanna Trippett

All Services

Stay up to date

Sign up to our newsletter today

More connection, personalization, and
power to create at scale