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Just Eat Takeaway spotlights the UK’s best local food heroes with new docuseries “Home of the Hotspots”

Ali Mcclintock
Ali Mcclintock
Managing Director, Marketing Technology UK
Length
3 min read
Date
3 June 2024

Prepare for a visual feast: Just Eat Takeaway (JET) is introducing “Home of the Hotspots,” a documentary-style series that goes on a social taste tour of the UK, hosted by foodies. The social-first branded content series celebrates Just Eat as the destination for the hottest meal ticket in every city and highlights the range of locally-loved foodie spots across the UK.

Changing perceptions one episode at a time, the spark that brought Home of the Hotspots to life is about more than just the food on the end of your fork. It’s about serving a feeling and creating a feast for all the senses. Taking inspiration from shows like The Bear, this short-form social-first series created by longtime agency partner DEPT® reveals the story behind the sizzle, spotlighting the unsung heroes cooking up a storm across the UK. 

In the first two episodes, “Home of the Hotspots” goes to Northern Soul and RACK in Manchester. To kick off Pride Month in June the series visits Macclesfield-based Yas Bean, known for its vibrant-colored coffees and scrumptious home-baked goods. In this episode, we see Great British Bake-Off finalist Sandro Farmhouse go behind the scenes and get a first taste of some of the colourful, gourmet treats that owners Mika and Dan create daily for their community. Often a place of gathering for the local queer community, Yas Bean delivers vibes and taste. 

With a core strategy focused on ordering motivations and fronted by known foodies, Home of the Hotspots is designed to capture the fire behind the hottest restaurants on Just Eat while celebrating the culinary creations that make each of them unique. DEPT® took inspiration from the rich food documentary series world, featuring delicious close-ups of textures and ingredients and, of course, that moment of pure bliss after the first bite.

Man eating burger

Victoria Gold, UK Marketing Director at Just Eat, said: “Just Eat takeaway moments are about so much more than just the eating, and ‘Home of the Hotspots’ is about recognising that and bringing it to life in an engaging social-first way. The series celebrates the personality and craft behind the scenes of some of the UK’s most loved local food heroes. We’re proud to be kicking off the campaign with some incredible restaurant partners and look forward to shining a light on many more of our independents, one local hero at a time.”

Food made with love and passion hits differently. And that was our intention from the get-go with Home of the Hotspots. To prove that Just Eat has the best on your high street. From showing the craft and attention to detail that goes into food prep to capturing every slow-moving cheese melt and sauce drip. If you’re not drooling from ear to ear after each watch, you’re not human,” said Chris Boys, Creative Director, DEPT®.

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Questions?

Managing Director, Marketing Technology UK

Ali Mcclintock