DEPT® pilots early ChatGPT advertising integration for Fortune 500 brands
DEPT®, the growth invention company, today announced that some of its clients, including Lumen Technologies, are among the first companies to participate in an early advertising pilot within OpenAI’s ChatGPT.
The initiative reflects the continued evolution of consumer discovery as generative AI platforms reshape how people ask questions, evaluate options, and make purchasing decisions.
As discovery shifts from traditional search engines to conversational AI interfaces, DEPT® is helping brands navigate a new ecosystem where visibility is influenced by both organic inclusion in AI-generated responses and emerging paid advertising formats within large language model (LLM) platforms.
Insights from the ChatGPT test will inform DEPT®’s evolving AI-native marketing frameworks, supporting brands as they adapt to changing patterns of digital engagement.
“We are moving from an era of searching for links to an era of receiving answers. As discovery moves into generative AI environments, brands must manage both organic visibility within AI responses and emerging paid opportunities within LLM platforms. This test allows us to explore how those dynamics work together to drive growth for our clients.
”Dimi Albers, Global CEO of DEPT®
The pilot forms part of DEPT®’s broader Generative Engine Optimization (GEO) strategy, designed to help brands become trusted and recommended answers in AI-driven environments. Building on its 50/50 integration of technology and marketing, DEPT® combines expertise across media, creative, customer experience, data, and organic search to help clients invent, test, and scale new growth drivers in AI-first channels.
The work is supported by DEPT® Orchestrate, the company’s proprietary intelligence platform, which unifies media, creative, and data into a connected, AI-powered workflow to accelerate experimentation and insight generation.
Media continues to be a primary driver of DEPT®’s business. The company now manages more than $5 billion in digital media spend, representing a 25% increase over the past year. This growth reflects expanded partnerships and broader remits with global category leaders, including Logitech, OpenAI, and eBay.
