DEPT® appoints Roy Armale as Chief Product Officer to scale its growth invention model
DEPT®, the Growth Invention Company, today announced the appointment of Roy Armale as Chief Product Officer, effective April 2, 2026.
Armale joins from WPP, where he served as Chief Product & Growth Officer at WPP Open, the network’s AI-based operating system for marketing, and brings more than 15 years of experience making technology work in the service of people and growth.
Armale’s appointment is the latest sign that DEPT® is competing for and winning the talent that will define the future of this industry and who shares its belief that AI creates growth only when it amplifies people, not when it replaces them.
The company recently launched DEPT® Studios, an enterprise content operating system powered by Adobe.
Globally, DEPT® already generates 50% of its revenue from AI-enabled services and manages more than $5 billion in digital media spend, up 25% year over year, across global brands including Logitech, OpenAI, and eBay.
Armale joins to take that momentum further, leading the product vision and technology capabilities that power DEPT®’s growth for clients. With over 15 years of experience at Geometry Global, VMLY&R Commerce, and the WPP CTO Council, Armale built a reputation for one thing: making technology work in the service of people and growth, not the other way around. He holds a postgraduate degree in Artificial Intelligence for Business from Saïd Business School, University of Oxford.
“Growth today requires a unifying system that connects marketing, engineering, data, and human creativity. Roy understands how to build that layer. He has consistently proven that technology creates value only when it is embedded in how people work. That belief is fundamental to Growth Invention, and it’s why he’s the right leader for this next phase.
”Dimi Albers, Global CEO at DEPT®
Armale will lead DEPT®’s Future of Work program, scaling the people development model and AI capabilities the firm has already built for the age of AI.
Central to this is the company’s AI-powered platform that connects best-in-class partners, including Google and Adobe, across the full customer journey, enabling teams to identify growth opportunities faster and act on them with greater precision.
He will also advance DEPT®’s Empathy Gradient framework, which ensures technology amplifies rather than replaces human expertise.
“The industry is distracted by AI as a headline. But AI alone does not create growth. Growth happens when technology augments people, removes friction between disciplines, and aligns with a clear commercial purpose. DEPT® is not building AI for efficiency; we are building systems for growth. That difference matters, and it’s why I’m here.
”Roy Armale, Chief Product Officer at DEPT®
