C&A optimizes its e-commerce platform with Dept

Clothing chain C&A wants to offer its customers seamless digital user experience and asked digital agency DEPT® to support the optimisation of the webshop and app. Since April 2020, an interdisciplinary team of UX and UI designers, analysts and developers from DEPT® has been working with C&A to further develop and improve the webshop on both mobile and desktop.

C&A is getting ready for the digital future: the intelligent UX design and modern front-end development are data-driven and user-oriented, so online visitors enjoy an online experience that is more convenient and offers a clear overview. Besides that, the improvement of the e-commerce platform is expected to increase digital performance.

Ulrike Otto, unit leader user experience at C&A: “We want to offer our customers the best possible user experience and we are very happy with the support of DEPT®. The digital agency understood our complex needs and we look forward to the opportunities that the collaboration will offer in the future. ”

“Together with C&A, we’ve created the ultimate digital experience. The holistic approach is key for C&A to become a successful e-commerce company, ” says Verena Sandbote, Managing Director of Design & Technology at DEPT®.