The Future of AI-Powered Commerce
The future of commerce is…personalization. No, you didn’t just fall asleep and wake up in 2010. Let us explain.
The Future of AI-Powered Commerce
We are in an era of ecommerce dominated by the convenience of marketplaces. But social channels like TikTok are showing the importance of personal connection and fluidity in shopping. 43% of Gen Z consumers start their online product searches on TikTok, and the #TikTokMadeMeBuyIt hashtag has nearly 50 billion views.
It’s not just about Gen Z and TikTok though. Consumers want a shopping experience that can adapt to nuance. Humans are multidimensional – even two people who share a demographic could be wildly different in behavior and interests.
What if branded commerce could speak to people like the best sales associate they’ve ever come across? Thanks to AI, it can. We are finally in a moment where commerce experiences can match the dynamism of the user who is visiting.
Join this talk to see how your brand can combine future-facing technology in a way the industry has never seen before. You’ll learn:
- How digital architectures of the future will allow brands to create truly dynamic experiences with content served in a contextual moment
- How content, data and AI can come together to create unique experiences for people based not only on their interests, but also their place in the buying journey.
- How your CMS and AI can work in tandem to understand and serve customers better than ever before.
Meet the speakers
Steven Denekas
Global SVP, Experience, DEPT®
In addition to his global role at DEPT®, Steven leads the creative team at BASIC/DEPT®. He inspires an artistic approach to concepting experiences for the world’s most admired brands. From BBDO and Wieden+Kennedy to Instrument, he’s amassed an impressive list of partnerships and awards throughout his career for his work on Levi’s®, Canadian Club, Nike, Patagonia, and Sequoia Capital. His shifting career has shaped his current role in building teams and environments that cultivate ideas, scale companies, and deliver results. His mission is simple: do work that creates legacies.
Alexis Stepanek
Strategy Director, BASIC/DEPT®
Alexis is a Strategy Director with over 10 years of experience working with brands like Sonos, Levi’s, Nike, Marriott, and General Motors to build innovative digital products and services. She has a successful track record of collaborating with brands to make a positive impact and create meaningful connections with their customers. Alexis is passionate about accessibility, tech ethics, and disability advocacy – striving to ensure the impact matches the intent, for all people. Prior to BASIC/DEPT, Alexis worked at Edenspiekermann, MRM//McCann, Instrument, and AREA17.