Pioneering the
Future of Social Media
The pace of change in the social space has sped up thanks to technologies like AI, AR, and Web3. And as the channel mix continues to evolve and expand, the opportunity for brands to leverage emerging tech to engage their target audiences and build brand communities across these platforms has never been more exciting.
Pioneering the future of social media
Join us virtually!
Hear from technologists and brand leaders as they dive into a future-forward discussion about what’s possible in the coming decade and how you can navigate technology to elevate your brand in the social media landscape.
Join this virtual talk to learn:
- How the social media of the future will lean heavily into technologies that allow people to express themselves and connect – like AR and Web3.
- How to be a student of new platforms and new innovations. Go where your audience is and identify how your brand can add value to the conversation. Broker a different level of partnership with the channels themselves to glean richer insights.
- Why it’s important to focus on experimentation, but not to worry about being “first”. As long as your execution of new or emerging technology is thoughtful, puts your consumer first and creates something meaningful, you’ll find success.
Meet the speakers
Nina Webb
Marketing & Brand Development Consultant | Former Senior Vice President & Head Of Marketing at Atlantic Records
Nina Webb has spent 20+ years at major record labels in New York City as a Leader, Marketer and Artist Brand Developer for a large variety of artists, from platinum level to new and developing. Her passion is working closely with artists and teams to create their authentic brand, find a balance between “art and business” and build campaigns around it. She has a deep understanding of operations at record labels, within the music industry and what it takes to build long-term artist relations strategy.
Lawrence Edmondson
Founder at Eat Big Digital
Lawrence is an Entrepreneur, Speaker, and Chief Technology Officer. His passion is creating software and using technology to enable creative ideation. Most recently, he was the Chief Technology Officer for Barbarian, the award-winning Advertising Agency, and has also worked alongside Gary Vaynerchuck as the Head of Technology for VaynerMedia. His remarkable career has spanned two decades and has included an impressive roster of award-winning digital work including a Cannes Lion for Pepsi’s Refresh Everything campaign. Lawrence regularly speaks on the ripple effects of A.I., culture, and technology especially as they relate to the intersection of creativity, and innovation.
Gianna Valintina
Global Head of Strategic Partnerships at Spatial
With over two decades of leadership in shopper marketing, experiential production, and tech, Gianna Valintina has carved a distinct niche, leading groundbreaking experiential campaigns for industry titans such as PepsiCo, the NFL, Nike, and iHeart Media. Her tenure as National Director of Experiential Marketing for OmniCom agencies TracyLocke & Haygarth saw Gianna mastermind award-winning campaigns like ‘Pepsi: Cola Truce’ and ‘LEGO: Barcelona’, and the forging of pivotal PepsiCo partnership launches for JetBlue along with SoFi and Eagles Stadiums.
Lindsay Kennedy
Vice President, Client Services at DEPT®
Lindsay oversees DEPT®’s Marketing Creative Account Planning and Project Management disciplines and overall client relationships.
She is responsible for organic and new client growth, proposals and staff plan development. She has previously led client engagements for brands like Benjamin Moore, GlaxoSmithKline, DAZN US and Mohegan Sun while working for agencies including FIG, 360i and TAXI.