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DEPT® boosts commerce and marketing services with new Salesforce generative AI

Marjan Straathof
Marjan Straathof
Global SVP of Marketing
3 min read
7 June 2023

Today at Salesforce Connections, global digital agency DEPT® announced an expansion of its integrated end-to-end commerce and marketing services. This expansion includes working with Salesforce to build a generative AI ecosystem with new accelerators, large language and data models and integrations to help brands implement Salesforce’s latest generative AI product offerings announced today, Marketing GPT and Commerce GPT.

DEPT®’s commerce and marketing services already account for 30% of global revenues and the agency has created pioneering digital experiences for brands like Therabody, vineyard vines and Under Armour. To support the expansion of its Salesforce practice and focus on AI, US-based commerce agency Melon/DEPT® will unite with DEPT®’s existing commerce and technology teams under a single brand effective today. Melon, which joined DEPT® in December 2022, has a strong presence in North America with headquarters in Chicago, and continues to expand its team and clients across South America through its headquarters in Argentina.

“Organisations have an urgent need to integrate new technologies like AI along with creativity, data and media to deliver personalised omnichannel experiences and successfully grow business in a market that’s increasingly competitive,” said Ryan Nicholson, VP of Commerce, Americas at DEPT®. “Our team is uniquely capable to solve these challenges by offering integrated end-to-end commerce and marketing services that help our clients stay ahead.” 

DEPT® has been a partner of Salesforce since 2016, helping clients plan, launch, market and promote successful online solutions. DEPT® also recently became the first certified Salesforce Full Stack Commerce partner, showcasing the agency’s understanding and skills across Salesforce’s Commerce ecosystem and ability to deliver at an elite level for clients.

The agency has delivered hundreds of pioneering commerce experiences for brands around the world. This includes helping eBay to conceive, create, and deliver transformational personalised digital campaigns and content at scale, delivering a complete digital transformation for Therabody, and serving as an end-to-end commerce agency for Just Eat Takeaway for over six years. 

“Commerce has always been at the forefront of innovation, and we believed early on that it would have the power to transform brands and our industry,” said Dimi Albers, Global CEO at DEPT®.  “That’s why we’ve been investing in it for over a decade and working with partners like Salesforce to ensure we deliver pioneering, immersive commerce experiences to our clients.” 

Learn more about DEPT®’s services at Salesforce Connections, June 7-8th in Chicago. Visit the DEPT® booth, #514, and check out our theater session “Walk, Crawl Run with Composable Commerce” on June 8th.

Salesforce, Marketing GPT, Commerce GPT and others are among the trademarks of, inc.

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Global SVP of Marketing

Marjan Straathof