Growth marketers guide: Building trust in the age of privacy
Marketers are battling a tide of user fears about data privacy and usage. A November 2019 Pew Research report found that 81% of Americans feel they have little control over the data collected on them, and 79% have concerns about data use. In today’s climate, building trust is more critical – and difficult – than ever.
In this guide we tackle the topic on a number of fronts:
– What marketers must avoid in the quest to build trust with their users
– Immediate steps marketers can take to build trust with their users
– Recommendations for regulation compliance and data security
– Ways to promote your privacy efforts to build user goodwill