Commerce isn’t just about scale. It’s about reliability, trust, fast delivery, in-stock products, and loyalty programs that feel personal. Global giants still lead, but local challengers prove that trust and cultural relevance can win just as big.

This complex and ever-changing commerce landscape is why we created the Future of Commerce report, backed by insights from 9,000+ consumers across the US, Canada, and Latin America, revealing what today’s buyers want and how brands can deliver.

In this report, you’ll discover:
– Why reliability is non-negotiable—and one late order can break years of trust.
– How loyalty is becoming currency, with Prime and Costco leading the way.
– Why ease = loyalty, from frictionless checkout to seamless support.
– How challengers can win by excelling in service, expertise, and cultural fit.
– Where fundamentals meet the future: AI, live shopping, and creator commerce.

The future belongs to brands that perfect the basics and dare to innovate. This report shows you how.