Commerce in the era of agents
The customer journey is changing fast. Shoppers increasingly use AI assistants to research, compare, and decide what to buy, often before they ever visit a brand’s website.
From initial interest to final checkout, commerce journeys can take place directly within systems that filter options, interpret product information, and decide which brands are worth recommending. From ChatGPT to Perplexity to Amazon’s Alexa for Shopping, AI agents have more say in the shopping experience than ever before.
In partnership with Shopify, DEPT®’s download explores what agentic commerce means for brands today, why B2A—business-to-agent—is a critical new layer of marketing, and how to build the foundations that make your brand visible, trusted, and ready to transact in AI-led environments.
What’s inside
- Why AI assistants are becoming the new front door to commerce
- What B2A means for brands, marketers, and commerce teams
- How discovery, measurement, and attribution are changing
- Four capabilities brands need now: structured data, GEO, new measurement models, and brand-agent governance
- A now, near, next view of how agentic commerce will evolve over the next 36 months
Pioneering Cases
