Geiger partners with DEPT® to launch reimagined brand and digital experience
DEPT®, the Growth Invention Company, has partnered with Geiger, the furniture manufacturer known for its dedication to materiality and craft.
The launch marks the unification of Geiger and longstanding partner DatesWeiser under a single, refreshed brand, bringing together Geiger’s mastery of premium wood casegoods with DatesWeiser’s expertise in conferencing environments and custom solutions.
The new visual identity
developed by New York-based design consultancy Standard Issue, established a sophisticated new direction for the brand, elevating Geiger further into the luxury tier with a refined color palette, an updated logo, and a sharpened brand voice.
DEPT® took that foundation and brought it to life digitally, translating the identity into a state-of-the-art platform built for the way Geiger’s clients discover and explore today. The result is a digital experience as immersive and considered as the furniture itself.
“This rebrand required partners who could work together seamlessly across brand identity, design, and technology without losing sight of what makes Geiger unique. DEPT® was able to work across stakeholders and partners to bring the full vision to life via a digital experience that better serves our clients and reflects the craft and intentionality we put into everything we make.
”R.J. Stelter, Vice President & General Manager at Geiger.
The new platform was built to match Geiger’s exacting eye, translating a sophisticated color palette and a material-first design language into a digital experience that resonates across every touchpoint.
Behind the experience was an equally ambitious systems challenge: transforming a vast ecosystem of product documentation and static digital assets into an interactive, highly considered platform that elevated exploration, customization, and resource discovery into a premium experience.
Now, from product storytelling to navigation, the site serves designers, architects, and clients across workplace, residential, and hospitality environments with the same precision Geiger brings to its furniture.
“Geiger is a brand where craft is the foundation of everything they make. As a Growth Invention company, our work is to find where brand ambition meets digital opportunity, and this new digital experience was exactly that. We’re proud to have helped bring the unified Geiger vision to life in a way that deepens the connection with their clients and sets the brand up for its next chapter of growth.
”Carryn Quibell, Americas CEO at DEPT®
