DEPT® named a Leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies
DEPT®, the Growth Invention Company, has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies.
DEPT® believes this recognition comes as it makes a bigger bet: the traditional agency model is becoming obsolete.
As AI collapses the boundaries between marketing, technology, commerce, and product, DEPT® is building a different kind of company around what it calls Growth Invention – bringing creativity, media, data, commerce, engineering, and AI together to find, build, and scale new sources of growth.
“The agency industry was built around selling capabilities, but that era is ending. Clients don’t need another creative agency, digital agency, consultancy, or AI tool. They need a company that can work out where growth is coming from next, and then invent and build it. We made a bet 10 years ago on what the future would require, and we made a commitment to a 50/50 technology and marketing split and a truly integrated model. This foundation is more important and relevant today than ever.
”Dimi Albers, Global CEO, DEPT®
The report describes an industry being fundamentally reshaped by AI. We believe this means clients increasingly need integrated partners who can connect strategy, creative, media, data, and technology to measurable business outcomes and growth, while working within their existing AI ecosystem rather than locking them into another closed platform.
DEPT® helps the world’s most ambitious brands invent new sources of growth by bringing together technology, AI, media, marketing, and creativity. Its client base includes a mix of long-term global engagements and high-growth partnerships, with brands such as eBay, Meta, Google, OpenAI, Lufthansa, PwC, and Logitech. DEPT® has grown from around 150 people in Amsterdam to more than 4,000 worldwide while remaining independent. The company has seen consistent double-digit growth globally alongside 28% year-over-year growth among its top 25 clients.
Report Citation: Gartner® Magic Quadrant™ for Global Digital Marketing Agencies, Jay Wilson, Phillip Black, Jen Kady, 25 August 2026
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