How AI is empowering people to prevent gun injuries and deaths
An intimate, invite-only session with Microsoft, the Ad Council, and DEPT®, exploring how AI can empower people to take meaningful action on complex issues – helping them start vital conversations that help keep our homes and communities safe, followed by drinks under the trees in the DEPT® Secret Garden.
The most important work today doesn’t just move people, it helps them act.
That’s what makes “Agree to Agree,” the Ad Council’s campaign to start important conversations about youth firearm injury prevention, different.
In the U.S., gun injuries have been the leading cause of death among children and teens for four consecutive years. This is one of the most difficult and nuanced issues a brand or organization can engage with, and one where the fear of getting it wrong or offending someone can easily halt progress before it begins. Especially on such complex matters, people don’t just need marketing buzzwords. They need support starting conversations from a place of common ground that can help keep their families and loved ones safe.
“Agree to Agree” built an AI-powered chatbot to do exactly that. On AgreeToAgree.org, this conversational AI tool helps site visitors access trusted resources to help initiate conversations about firearm injury prevention with greater confidence, care and clarity.
What to expect
Join Microsoft, the Ad Council, and DEPT® for a session on the launch of this chatbot and what marketers from all industries can learn from it. A new standard for creative effectiveness, where the value of an idea lies not only in what it communicates, but in how it enables the consumer to act. Because in a market defined by fragmented attention and rising expectations, the real opportunity is not simply to capture interest. It is to create work people can use, trust and act on with ease.
Your access to the Secret Garden
As friends of the Ad Council, you’ll have a wristband for the DEPT® Secret Garden waiting for you. Consider this your spot in Cannes for the week. Drop in when you feel like it, stay as long as you like, we’ll be there. Here’s what to expect:
- Real conversations from industry and brand leaders. No panels for the sake of panels. Just honest takes on turning AI into real growth, redefining how teams work, and the next generation of creative thinking.
- A space that works. Built for real meetings, real connections, and time well spent away from the noise. Grab a coffee, wander through the garden, or find a quiet corner to keep a conversation going.
- A curated selection of Cannes must-haves at the DEPT® Souvenir shop, open from June 23-25, 12:00 – 13:00.
Full program details can be found here.