DEPT® launches accelerator powered by Adobe GenStudio for Performance Marketing to bridge AI’s execution gap
Today at Adobe Summit, growth invention company DEPT® unveiled its Accelerator powered by Adobe GenStudio for Performance Marketing.
The accelerator was built in collaboration with Adobe to help brands move faster from AI-driven content into measurable business growth.
After a year of rapid adoption, generative AI has unlocked content production at unprecedented scale. But for many brands, that surge in output hasn’t translated into better performance. It’s exposed deeper challenges: fragmented workflows, and teams that aren’t structured to operate at AI speed.
DEPT®’s new accelerator addresses this gap by leveraging Adobe GenStudio for Performance Marketing with DEPT®’s managed services layer, spanning creative production, workflow orchestration, and governance, to directly link content scale to business outcomes. The accelerator enables faster conversion, greater efficiency, and lower cost per acquisition, at a moment when marketers are under pressure to deliver more personalized content across more channels while improving efficiency.
“AI has dramatically increased what’s possible, but it’s also made it clear how unprepared most organizations are to execute at that level. The difference now is that GenStudio for Performance Marketing plugs directly into activation channels, linking asset production to performance results and turning that potential into a real flywheel for growth.
”Jonathan Whiteside, Global EVP of Technology at DEPT®
The Accelerator is structured as a phased model. DEPT® initially runs production and workflows while GenStudio for Performance Marketing is embedded into the organization.
Over time, brands transition to a hybrid approach, gradually taking more ownership internally without sacrificing the speed and scale that AI makes possible.
Early pilots demonstrate the model can significantly shorten the timeline between adopting AI tools and seeing tangible business impact, closing a gap that many CMOs are still struggling to prove internally.
“Brands need a way to make AI tools work inside their organizations. By combining Adobe GenStudio for Performance Marketing with DEPT®’s operational and creative expertise, teams can use a practical model to scale AI-powered content without compromising quality, control, or efficiency.
”Gagan Mand, Director, Product Marketing, GenStudio for Performance Marketing at Adobe
DEPT®’s strategic partnership with Adobe
The announcement builds on DEPT®’s strategic partnership with Adobe and its broader push into AI-powered content operations, anchored in its Studios model, which integrates Adobe GenStudio content supply chain solutions, including Adobe Firefly Services, Adobe Experience Manager Assets, Adobe Workfront, Adobe Express, and Frame.io.
