CES 2026 made one thing clear: relevance will be defined by how well brands translate emerging capability into everyday utility. 

To help make sense of it all, our team on the ground in Las Vegas pulled together this CES recap focused on three pillars we believe will shape the next phase of digital experience:

– New Interfaces: How customers express intent when there is no screen
– New Distribution: Where discovery, influence, and conversion truly happen now
– New Infrastructure: What needs to change behind the scenes to support both

We hope this serves as a roadmap for orchestrating the tech you already own, navigating the “social-as-search” revolution, and deciding which strategic bets are worth it and which ones are just robots playing ping pong.