DEPT® marks 10th anniversary and doubles down on Growth Invention
Global marketing services and technology company DEPT® is marking 10 years of growth with a bold vision to help clients find new, fast, and unexpected ways to unlock growth.
DEPT®’s new positioning as The Growth Invention Company is powered by its proprietary Growth Invention Framework. This structured approach combines marketing, technology, and data to enable clients to invent, test, and scale new growth drivers.
““Growth isn’t optional. Companies are trying to navigate paths to growth. The fact is that growth is the CEO’s top priority. Businesses need to grow faster than the world is changing, and the brands that win won’t be the ones who adapt the quickest, but the ones who invent the future first. And the legacy models are not built for that.”
”Dimi Albers, Global CEO, DEPT®
DEPT®’s repositioning reflects the company’s own growth trajectory over the past decade. With 4,000 specialists across 30 offices worldwide, DEPT® applies Growth Invention across AI, brand & media, customer experience, commerce, technology, and CRM — delivering measurable growth for some of the world’s most ambitious companies, including Google, Lufthansa, eBay, Coach, and Logitech.
From day one, DEPT® was built differently: owned by 200 partners who drive the business, operating one global team that combines marketing and technology 50/50, designed to deliver outcomes faster and more simply. This means that rather than simply keeping up, DEPT® is engineered to help clients get ahead.
To accompany their new positioning, DEPT® is introducing a refreshed brand identity anchored by the Star, a symbol of forward motion, flexibility, and connection. The new identity places clients at the center, symbolizing how DEPT® unites marketing and technology to unlock growth.