It’s no surprise that a brand as energetic as Pit Viper’s moves fast—that’s why they chose to build their e-commerce platform on Shopify in the first place. However, to time the launch alongside the release of their redesigned Original 2.0 frames, Pit Viper needed to move even faster. 

Designed specifically to eliminate barriers in launching and scaling Shopify for enterprise businesses, we accelerated the project with pre-built integrations, scalable components, and automation.

At the same time, we provided a super modern development stack. Where traditional Shopify themes rely on JavaScript and jQuery as their development standard, the components in our starter kit are all built using React, TypeScript, and Liquid.

A modernized, modular component-based system was the secret weapon Pit Viper needed. 

Not only could the components be extensively customized to fit their site’s new theme, but they also offered Pit Viper greater flexibility in managing and updating their site content. 

This flexibility marked a massive step up from their previous system, where each page, from Product Listing Pages (PLPs) to Collection Landing Pages (CLPs), had to be created from scratch.

Using the carefully refined components, Pit Viper could forget about the boring, time-consuming part of the content-creation process and put all their energy into making every pair of Pit Vipers look as kickass online as they feel IRL.

Of course, we also helped Pit Viper maximise all the best parts of Shopify. 

By leveraging predictive search and PLP filters, users can sort their options by model, light transmission, lens technology, and colorway for both lenses and frames.

We also used Shopify’s metaobjects and metafields to make managing product data easy-breezy. This was another big win for Pit Viper, as with over 300 products spanning eyewear and apparel, staying on top of all those details was super essential but incredibly time-consuming.

We integrated Pit Viper’s Shopify implementation with third-party solutions, such as Yotpo, which the brand uses for product reviews, and Rivo, which powers Pitcoin, Pit Viper’s loyalty program.

Pit Viper’s previous 90s Windows-inspired website reflected the brand’s quirky and playful personality. However, while some users seriously dug the old-school vibe, others were frustrated with the outdated experience and the site’s overall accessibility. 

For the redesign, we needed an experience that was new enough to allow Pit Viper to correct the old site’s accessibility issues and also nostalgic enough to preserve the brand’s unique sense of cool.

It didn’t take long to find the perfect inspo in the work of everyone’s favorite Y2K technology (and turtleneck) icon. Hint: His name rhymes with Jeve Stobs.

To realise this vintage iOS-esque aesthetic, we customized the component library in our Shopify Starter Kit with 3D bubble buttons, scrolly carousels, rounded corners, and plenty of brushed aluminum—a.k.a. the certified Coolest Texture™ of the 2000s. 

We also had a blast adding some more unique design elements to the site, including tons of Easter eggs with Pit Viper’s trademark sense of humor.

The Pit Viper site’s new look is more than just a facelift: It’s a fundamental upgrade. It may look straight outta the 2000s, but under the hood, it’s built to operate with a speed and efficiency that matches Pit Viper’s high-octane energy.

The modern tech stack we implemented through our Shopify Starter Kit provides a future-proof foundation for growth. At the same time, the modular components help Pit Viper manage their extensive product catalog and create engaging content with unprecedented ease.

The result is an e-commerce platform that not only reflects the brand’s unique identity but also provides a robust and scalable engine for the Pit Viper party to continue growing bigger and better.