The Secret Garden is back this year.

Last year, in the middle of everything Cannes tends to be, the Garden became one of those places people kept finding their way back to.

Just off the Croisette, under the trees, it had a different kind of energy. There was shade, a bit of a breeze, friendly faces, and the sense that you could sit down for a moment without immediately checking the time. People dropped in between meetings and, more often than not, stayed longer than planned.

Across the day, it was filled with senior leaders from brands, tech, and the creator world. Conversations moved easily between AI, innovation, and what’s actually changing in the work. Smart, open, and refreshingly unforced.

It filled up quickly too. And yes, we had to say no more than we would have liked.

So this year, we’re keeping it much the same, just a little more considered. Still invite-only. Still intentionally limited. The same setting, with a bit more space to settle in and the same kind of people you’d hope to run into. A place to step out of the noise, find some shade, and get into conversations that are actually worth your time.

If you make it in, you’ll see what we mean.