Programmatic

When it comes to achieving growth, many businesses tend to prioritize bottom-funnel, direct-response channels and overlook upper-funnel digital media opportunities. However, this narrow focus often leads to chasing smaller retargetable audiences and limits potential customer acquisition. Sustainable growth in today’s market relies on maintaining a constant flow of new prospects through brand awareness and consideration.

Our digital media specialists integrate programmatic advertising into a full-funnel approach, bringing in net-new prospects and expanding your audience beyond immediate buyers. With advanced measurement and best-in-class machine learning, we ensure your messaging reaches the right customers, at the right time, through the right placements to drive higher-quality traffic and conversions.

Our programmatic toolkit replaces the ‘spray and pray’ approach with more targeted solutions, giving you greater control over scaling audiences, first- and third-party data targeting, bid optimization, media planning, and machine learning. This synergy enables us to achieve a wide range of growth metrics and business outcomes. It also ensures a holistic growth marketing approach where programmatic is almost always part of the entire customer journey.

With our help, you can diversify your digital media channels through various programmatic mediums, such as native, display, audio, video, connected TV (CTV), over-the-top media (OTT), out-of-home (OOH), and digital out-of-home (DOOH). Our brand safety and fraud prevention measures are top-notch, incorporating in-platform and proprietary tactics to protect your digital media campaign from fraudulent impressions or clicks.

We continuously work on enhancing your performance, utilizing creative strategy audits through competitive analyses and historical data deep dives. Our cross-device conversion tracking is vital in today’s landscape, with 98% of U.S. consumers using multiple devices daily. We leverage this tracking to understand every touchpoint of the customer journey and effectively track users from initial exposure to eventual conversion.

Our tailored solutions fit your unique situation, working with best-in-class DSPs, DMPs, and other providers and partners. Our programmatic strategy is never one-size-fits-all, starting with a clear objective and understanding your target audience. Our dynamic media plans allow us to reach those audiences across the web most effectively, focusing on increasing customer acquisition, maximizing campaign performance, and driving limitless growth through automated optimization.

More programmatic services:
YouTube video advertising / Native advertising / Display advertising / Creative performance / Google Marketing Platform / Connected TV (CTV) and over-the-top (OTT) media