Building an experience in the digital space that mirrors the in-person shopping experience
Shoppers are increasingly turning to the convenience of online shopping, but nevertheless crave the personal experience of shopping in a store. Those that can create a brand experience in a digital marketplace that satisfies both of these needs tend to come out on top.
An experience beyond just content
Product content has many purposes within a digital marketplace, from SEO to product description or branding as a whole, all of which make up the brand experience. Not only does this introduce a brand and its products to shoppers, but also ensures that they are able to find exactly what they are searching for.
Beyond content marketing, a brand experience entails understanding the target audience on a given digital marketplace, including what they are looking for, what they like, what they don’t like and what they need to find out in order to make a purchase.
Our team works across each of the sectors of digital marketplaces to build a holistic brand experience. Consistent marketplace management, combined with insights and strategy contribute towards data-driven content, while retail media integration assures the content is visible to the right audiences at the right time.
Brand experience serves as the main pillar of marketplace optimization (MPO), in which we build aesthetically-pleasing, search engine-optimized, well-researched and creative content to boost the online relevance and prominence of various brands.