Retail media

Our approach

Effectively become and remain front of mind for your (potential)customers

The last few years have seen a major acceleration in online shopping and thus, retail media has started to gain major momentum. Brands, manufacturers and even service providers are turning to retail media as an opportunity to hang their ads in the virtual “shop window” of common online retailers and benefit from the soaring levels of traffic frequenting these sites.

The majority of product searches have relocated from search engines to the retail sites themselves and retail media allows advertisers to reach shoppers even closer to their purchase.

A holistic retail media marketplace strategy will help you stand out, gaining awareness, driving conversions and establishing loyalty. We understand the entire customer journey and build insight-based, tailor-made strategies that cover every touch point across digital channels.

We work with brands and manufacturers to determine what needs to be done in order to not only achieve, but go above and beyond their business goals. The key? A mix of marketing channels across the entire sales funnel and knowing which solutions to use when.

Across the entire funnel

Paid ads fit seamlessly into the browsing experience, running in response to given search terms and appearing along with regular listings on a marketplace. The targeted nature allows brands to reach new, relevant customers, boost visibility and increase sales significantly.

Our approach is focused on agility, innovation, and experimentation, which is critical to competing in a constantly changing digital landscape.

Programmatic

Sustainable growth depends just as much on acquiring a constant flow of net-new prospects as it does on bottom-of-the-funnel channels. Through years of experience and working as an Amazon Ads advanced partner, we have established a data-driven programmatic advertising approach that achieves a wide variety of growth metrics and business outcomes.

Our process improves distribution precision to expand brand awareness and consideration by reaching winnable audiences with the right messaging at the right place and the right time.

Retail marketing

Taking full advantage of special deal events (think Cyber Week) by implementing sales-promoting measures like offers, coupons and discounts can level-up a retail media strategy. Our experience has helped us determine exactly what kinds of measures to implement when based on a given product or market. This aspect is extremely powerful to improve portfolio visibility during and beyond these particularly busy times.