e-Commerce & marketplaces
Our approach to e-commerce and marketplaces
Customized e-commerce digital marketing strategies
If you’re looking to grow your business, whether you’re an established brand with multiple product lines or a new start-up with a more focused offering, you need a customized e-commerce digital marketing strategy. Our team of experts can help you identify, target, and engage the right audiences to turn shoppers into loyal customers. We specialize in a variety of e-commerce marketing areas, including new product launches, product innovation, claims messaging, retention and loyalty strategies, cross-selling/upselling solutions, and promotional and event marketing.
Our e-commerce digital marketing services also include effective retail media campaigns that maximize return on ad spend (ROAS/ROI) and drive advertising efficiencies (ACOS), such as sponsored search ads, programmatic DSPs, and onsite sponsored display ads. Our e-commerce specialists will work with you to map target audiences to each phase of the customer journey, optimize bidding and budgeting strategies, and focus on buying key performance indicators (KPIs).
We can also help you win the digital shelf by advertising on major online retailers like Amazon, Walmart, Target, Kroger, and many more. Our proven practices are scalable and adaptable to unique features of each retailer’s marketplace and product pages, including algorithms, auctions, customer targeting, and listing types. If you have an annual sales event or a traditional tentpole like Black Friday, Cyber Monday, Prime Day, or Back to School, we’ll make sure you’re competitive and visible with proactive and adaptive optimizations.
As e-commerce continues to grow globally, marketplaces are outpacing market growth averages. We can help you navigate these marketplaces and platforms with our expertise in product data and content, Amazon advertising, and vendor sales excellence. So, whether you’re looking to expand on Amazon or other marketplaces like Alibaba, AliExpress, Bol.com, or eBay, we can help you find, master, and conquer the right platform for your business. Our in-house training, content, pricing guidelines, and clear KPIs will bring your e-commerce strategy to life.
More e-commerce and marketplaces services:
Amazon / Google shoppable media / WeChat advertising
Complementary to e-commerce and marketplaces services:
Data & intelligence / Commerce design / e-Commerce platform development
Featured e-commerce and marketplaces insights
e-commerce and marketplaces