INEOS Automotive appoints DEPT® as integrated agency of record
British automotive brand selects DEPT® for integrated marketing capabilities across media, creative, digital, and social
Global marketing and technology services company DEPT® has been appointed as the integrated agency of record for INEOS Automotive, the manufacturer of the Grenadier Station Wagon and Quartermaster pickup variant. DEPT® will lead media, creative, digital, and social to accelerate growth through integrated marketing and technology.
The appointment sees the global company working across the full marketing spectrum for INEOS Grenadier.
The scope includes strategic media planning and buying, creative automation, digital channel optimisation, and organic social content, all integrated under one team to drive business growth.
INEOS Automotive selected DEPT® for its ability to blend technology, creativity, and data within a single partner. By bringing technology and marketing capabilities together to connect media, digital experiences, and content under one team, the company is eliminating silos and driving measurable business results. The partnership encompasses both retainer and project-based work.
“INEOS Automotive needed a partner who could drive growth, not just manage marketing. We bring together technology, creativity, and data to solve business challenges in new ways. For INEOS, that means building an integrated system where media, digital, and content all work together, constantly learning and optimising to deliver measurable results. We’re focused on inventing solutions that move the business forward, not just executing campaigns. We can’t wait to get to work with this fantastic product.
”Jack Williams, SVP Growth at DEPT®
“We needed a partner who could bring both strategic thinking and execution excellence over every element of our marketing. DEPT®’s integrated capabilities mean we can move faster and smarter. Their track record in blending creativity, technology, and data made them the clear choice.
”Jonathan Hill, Chief Marketing Officer at INEOS Automotive
