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Germany’s pioneer in social media & influencer marketing joins digital agency Dept

Marjan Straathof
Marjan Straathof
Global SVP of Marketing
3 min read
1 April 2021

By joining DEPT®, visumate strengthens their overall marketing position with data and technology experts, while simultaneously enriching DEPT® with creative skills.

Berlin-based visumate, a pioneer in the field of influencer marketing on Instagram, connects creative producers from all over the world with well-known brands like Samsung, Thomas Cook and OTTO. Since it was founded 6 years ago, visumate has skyrocketed from a small start-up with a handful of employees to a thriving international agency with a savvy team of 30 people.

Oliver Bruegmann, founder of visumate: “As one of the pioneers in the field of influencer marketing, we are very thrilled to bring our ideas of storytelling into the DEPT® network. We are pretty much looking forward to join forces and combine our knowledge in social media and influencer marketing with the data, tech and e-commerce driven experiences of DEPT®. Joining the network, we will not just be able to advise our clients more broadly across the digital customer journey, we will also be able to grow more internationally.”

Along with visumate, their sister agency XAVA Media is joining DEPT® as well. XAVA Media sees itself as a technology and marketing partner that guides companies through the digital transformation by backing up the whole digital process from design and technology to performance marketing, helping their customers to become visible in the digital world.

XAVA Media founder Jannis Ritterspach is sure: “In small, specialised teams of experts, we will be able to create a much bigger added value for our clients, which was one of the main reasons why we decided to take this step. With DEPT®, we found an agency network and people who share our vision of how digital marketing should be done today – and we are thrilled to share and exchange ideas within the international DEPT® network.”

Paul Manuel, co-founder Dept: “Today, influencer marketing is a large, growing part of many marketing budgets. But it’s also another form of art. visumate and XAVA Media certainly master this skill and are able to bring more effective and award-winning campaign ideas into our family. I’m impressed by the concepts that these enthusiastic creatives came up with in the past and we can’t wait to work together!”

DEPT® is an international digital agency, headquartered in Amsterdam. One agency uniting creativity, technology and data. Helping clients reinvent and accelerate their digital reality by creating experiences that people want and businesses need. The agency now employs a team of 1.000, turns over more than 115 million Euros and is operating out of ten countries in Europe and the US. With having visumate/XAVA Media under the roof of DEPT®, the agency reinforces their standing in the creative digital world.

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Global SVP of Marketing

Marjan Straathof