Dept earns Platinum Partner status with Optimizely

Paul Thomas
Paul Thomas
Client Development Director
Optimizely partner badge 2021 platinum2

Following a period of remarkable growth in sales performance, product knowledge and implementation expertise, Dept is now a Platinum Partner for Optimizely in Europe. Earlier this year, Dept shared its intention to become a Optimizely Platinum Partner by the end of 2021 by focusing on building a centre of excellence for Optimizely’s full suite of services in the UK, growing its team of specialists across all regions, and continuing to deliver market-leading solutions to its growing client base across Europe.  

Optimizely is the leader in digital experience platforms and optimisation technologies, including AI-powered personalisation and experimentation. Over 9,000 brands, including Nike, Microsoft, Ebay, Peloton, Sonos, KLM and Uber, use Optimizely’s solutions to unlock their digital potential.  

Jessica Dannemann, SVP Partner Development, Optimizely: “Optimizely and Dept are committed to building a strong partnership and, as one of our Platinum Partners, Dept have proven their capability on our platforms. I am excited to see the investments that Dept is making, there is so much potential in this partnership. I am looking forward to seeing what Optimizely and Dept can achieve together and how we can help companies unlock their digital potential.”

With a team of over 2,000 people across 15 markets, Dept is one of the world’s fastest growing digital agencies. Through uniting technology, creativity and data, Dept accelerates the digital business of global brands including Nikon, Bose, Patagonia, Audi and many more.

Dimi Albers, CEO, Dept: “At Dept, we push the boundaries of what is possible in technology. Key in making this possible is forging strong partnerships with the world’s best technology players. We are super-excited about working even more closely with Optimizely; our full service skill set, large team of tech specialists, and world-leading clients all lend themselves perfectly to achieve our goal of being a leading global Optimizely partner. We’re especially proud to be listed as the only Platinum Partners in the Netherlands and Germany; we’ll continue this momentum by investing in growing our teams, innovating with the platforms, and providing our clients with future-ready solutions to accelerate their digital business.”

In addition to its new partner status, Dept was recently named Optimizer of the Year in Continental Europe, DACH, UK and Ireland at the Optimizely Partner Awards. The awards recognise solution partners that are making exceptional efforts in collaborating with Optimizely to deliver innovative digital experience solutions.


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Client Development Director

Paul Thomas

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