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DEPT® continues APAC expansion with Australia’s Two Bulls

Marjan Straathof
Marjan Straathof
Global SVP of Marketing
3 min read
6 September 2022

Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT®, one of the fastest-growing digital agencies in the world. With clients including Verizon, Hasbro and MailChimp, Two Bulls specialises in solving complex challenges with simple digital solutions by converging innovative engineering, creative perspective and thoughtful design. The Melbourne-based agency marks DEPT®’s expansion in Australia and the wider APAC region, and will bolster its global digital product services offerings.

“At Two Bulls, we don’t just love our work because the challenges are easy, we love it because solving them is meaningful,” said James Kane, CEO, Two Bulls. “Finding a partner with a similar culture, client base, and understanding of the digital reality was one of the most important factors for us when deciding to join as the first agency in the APAC region. Being B Corp certified is, of course, a big plus too. DEPT® is on an incredible adventure to become the best agency in the world, and we can’t wait to add our local knowledge and pioneering spirit into the mix.”

Founded in 2009, Two Bulls works across multiple industries, with particular experience in health, family and public sector. Its team of 100+ creative engineers have pioneered the Australian digital products market on a mission to solve complex and meaningful problems in simple ways. Two Bulls’ family division, Two Moos, is an internationally acclaimed player in the games and family entertainment business. It counts the development of ‘Sesame Street Yourself’ and ‘The Wiggles Fun Time with Faces’, both featured as App of The Day, among its many successes.

“We’ve admired Two Bulls from afar for a while now; they really are Australia’s go-to studio for digital product strategy and design,” said Dimi Albers, CEO, DEPT®. “They know how to effectively combine technology and marketing, have long standing relations with their clients and, most importantly, don’t forget to have a lot of fun along the way. I’m sure that their entrepreneurial spirit will help drive DEPT® forward in Australia, the wider APAC region and beyond.”

Founded in Amsterdam in 2015, DEPT® has quickly grown across the globe, from 150 people in The Netherlands to more than 3,500 people in seventeen countries across five continents, working with brands including Google, Philips, eBay, Patagonia, ASOS, and Diageo. The agency launched in Asia Pacific at the start of the year, headed up by former Havas Group APAC CEO Vishnu Mohan, and is planning further expansion in the region.  

“Asia Pacific is an important part of our vision of being the best global digital agency in the world,” said Mohan. “We are working hard to bring the full DEPT® value proposition to life in the region, and joining forces with such a talented, pioneering team like Two Bulls will be hugely beneficial to our clients.” 

Now part of DEPT®, Two Bulls will continue to operate under the leadership of James Kane, Founder and CEO, and Evan Davey, Founding Partner. JEGI CLARITY brokered the deal.

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Global SVP of Marketing

Marjan Straathof