Are new creative ideas impossible?

Are new creative ideas impossible?
How to pioneer in the age of homogeneity

Join DEPT®’s creative leaders in person in London on Wednesday 10th May for an afternoon of inspiration and connection.

Places are super limited  – register your interest today and we’ll be in touch soon to confirm your spot.

Creativity is fluid and ever-changing. And culturally, we are in the midst of a revolution. 

The industry has been turned upside down. In the face of emerging technologies, ethics and ‘doing less with more’, creativity and design is at risk of becoming homogeneous.

In the midst of this disruption, how can creatives retain originality (and joy) in what they do?

Join some of DEPT®’s leading creative minds and be inspired to evolve your approach to do just that.

PROGAMME

🌊 Creativity comes from a diffuse state 
Steven Denekas, Chief Creative Officer at BASIC/DEPT® and Global SVP of Creative at DEPT®
Today, we are a society of constant distractions. True creativity and good design allows us to find our flow state, and allows us to reconnect to the curiosity of the person sitting, standing, working or living next to us. 

With a simple mission to “make work that creates legacies”, Steven will share his belief in this approach, leading him to deliver award winning work for some of the world’s most admired brands, including Levi’s® and KFC. 

🔉 Sound and motion in branding 
Liza Enebeis, Creative Director at STUDIO DUMBAR/DEPT® and Global SVP of Experience at DEPT®
Brands have migrated to a purely digital realm, opening up a myriad of possibilities. Yet their content is often copy and pasted across all devices and formats. By challenging traditions and putting the freedom of movement and sound at the heart of a brand’s identity is how its messages can evolve seamlessly across existing and future media formats. 

Liza will talk you through her team’s process, mentality, focus, and how they adapt to a changing landscape to create for brands like MTV VMAs and the Van Gogh Museum. 

🔮 Thing makers: cultivating creativity
Ruban Yogaratnam, Design Director, DEPT®
To continually grow, evolve and innovate, creative itches need to be scratched. And it’s a creative lead’s job to ensure that teams are inspired to scratch them. Enter: Thing makers. 

In this session, Ruban will introduce his approach to creative R&D, and how his team are challenged to adopt creative thinking to enhance their skills while developing innovative solutions for clients including eBay, Prime Video, ASOS and Twitch.

Places are super limited  – register your interest today and we’ll be in touch soon to confirm your spot.


SPEAKER PROFILES

Liza Enebeis
Liza Enebeis, Creative Director at STUDIO DUMBAR/DEPT® and Global SVP of Experience at DEPT®
Liza is known for her approach to design that emphasises storytelling and simplicity. Liza has been with STUDIO DUMBAR/DEPT® since 2008 and has worked with clients including MTV VMAs, Adidas, Spotify, Utah Jazz, Van Gogh Museum and many more.

Liza is a board member at D&AD, and frequent speaker at design conferences and events around the world. She has been a jury member for several international design awards, including the Cannes Lions International Festival of Creativity. Liza is also the founder of DEMO Festival, the largest motion design festival in the world.

Steven Denekas
Steven Denekas, Chief Creative Officer at BASIC/DEPT® and Global SVP of Creative at DEPT®
Based in California, Steven leads the creative team at BASIC/DEPT® who have designed experiences for the world’s most admired brands, including Patagonia, Google Store, Beats by Dre, Harrods, KFC and many more.

Steven fosters creative environments that cultivate ideas big and small. From the start of his career behind the colour copier at Kinkos, the mount room of BBDO, to the design studio of W+K, he brings raw energy, originality, and a poetic approach to digital experiences. It all began with award winning campaigns for Canadian Club, Levi’s®, and Dodge, and evolved to his current role building teams, methodologies, and practices that scale companies and deliver results for brands today. His mission is simple, make work that create legacies.

Coralie Carré
Creative Director, DEPT®
Hailing from France but now in London, Coralie specialises in the creation of brand identities and experiences for numerous companies ranging from start ups to multi-national corporates. Her approach to design is based on the belief that branding should exist to spark emotion and tell a story, a philosophy she has implemented to deliver creative for brands including innocent, Arm, High Performance, Piëch and Evrnu. She has been featured in Creative Boom and Design by Women for her thoughts on inclusivity and diversity in design.