Product strategy

Create a culture of innovation, make a habit of experimentation, and go to market while directly improving ROI

When building your next great product, it’s hard to know where to start or how to consistently innovate. At DEPT® we believe in holistic, agile product development and design. We use our decades of product experience to clarify your ideas and transform them into a focused, goal-oriented product strategy that we can execute successfully, together. 

Our specialists can help define your product roadmap and implement a phased, test-driven plan for your market.

Typical challenges

Creating a culture of innovation – Are you struggling to consistently innovate in your chosen markets? We help companies shift their mindsets to deal with the ambiguity of product development.  

Habitual ideation and product incubation – Can you cull through your thousands of ideas to pick out the ones most likely to succeed? 

Build an experimentation platform – Are you able to create and execute experiments for all of your product ideas? We efficiently test and validate ideas so you can be confident while going to market.  

Identify and understand markets – Unsure exactly what markets are the best targets for your product? Let our global team find the best opportunities for you. 

To solve these challenges, we can provide strategic planning, design, development, and road mapping. 

Agile product development & design

Discovery sprints – These are short engagements to rapidly discover insights into products, markets or competitors. It’s a lightweight, high-value way to kick off an engagement.

Market & user research – We offer a broad toolkit of research techniques and methodologies that we can tailor to your particular problem.  

Roadmap planning – Pragmatic roadmap planning that prioritizes ROI and growth. 

MVP & prototyping – We build minimum viable products fast and efficiently to give you a quick and inexpensive way to test your product idea.  

Usability testing – We find real users to test your product and provide valuable feedback to improve your product 

Product validation – We can help you validate your product before you commit development resources to it.  

Strategic consulting – Not sure where to begin? Our experienced product experts can guide you step by step, including concept generation. 

Team coaching – we can help you get your existing team of product managers, product owners, and business analysts from good to great through targeting training

Whether you need technical expertise or a full-time product team, we seek to provide instant ROI.

Outputs

To reach your goal, we practice concept generation, product road mapping, technology assessments, and team definition. Using your input, we draw up a sustainable product strategy, detailing short, medium, and long-term digital goals for your organization to focus on. 

1. User personas 
2. User journey maps
3. Competitive matrices 
4. Detailed strategic plan 
5. Opportunity maps

Why work with us

As partners, you receive a strategic product plan to prioritize investments and effort, identify critical interdependencies, and define the recommended scope of work. We can also assist you in analyzing the design, development, and marketing resources you need to drive digital forward. We specialize in the entire product development life cycle and can integrate with your team on day one. As a global agency, we can resource talent from around the world, giving you collaborative, flexible teams that focus on your digital products. 

Contact DEPT®’s product experts to see how we can help your organization evolve. 

Stay in touch!

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