Kristin Cronin
Kristin Cronin
Head of Marketing US
Boston

News

Leading digital experience and tech agencies unite under the DEPT® brand in the Americas

To better serve clients and support its fast growth in the region, global digital agency DEPT® is bringing together its US and Argentina-based creative, technology and marketing agencies under one DEPT® brand in the Americas. More than 500 specialists work with clients like Google, KFC, Patagonia, Spotify, Hidden Valley Ranch, Moody’s and Fidelity to deliver pioneering tech and marketing experiences across the DEPT® agencies in the Americas. By unifying, it will be easier for clients to benefit from cross-functional teams under a single P&L and DEPT® brand.

“Our vision is to build the best digital services company in the world,” said Dimi Albers, CEO of DEPT®. “That includes expanding our capabilities, global footprint and creating pioneering digital work, all while maintaining a culture that feels more like a boutique agency. Uniting all of our teams into one brand is a key part of solidifying our global culture, and will give clients an integrated, agile, fast partner that brings together data, tech and marketing to help create leading digital experiences for their customers.”

Effective today, DEPT® will rebrand tech agencies Rocket Insights and Devetry, and cobrand digital branding and experience design agency BASIC®, marketing technology agency Byte, digital marketing agency Feed, and data science and engineering agency Raybeam to form DEPT® in the Americas, with plans for other agencies to join in the coming months. The agencies will service existing clients from their offices across the US and Argentina. 

“As over 60% of our revenue is from clients who work with multiple teams across DEPT®, the time is right to unify our brand and bring our full-service digital capabilities to more clients,” said Ashely Strebb, Chief Client Officer for DEPT® Americas. “Working as a truly integrated team and helping clients break down silos between the CMO and the CIO will boost the Americas to become our biggest market in the near future.” 

DEPT® was founded in 2015 in Europe as a new model agency, born in digital. Today the company is one of Adweek’s top 10 fastest growing large agencies, with 2,500 specialists pioneering tech and marketing to help brands stay ahead of their competition. In the last year, DEPT® has grown by 50%, added a number of new US-based agencies, hired its first global Chief People Officer and Chief Operations Officer based in the US, and became a Certified B Corporation. 

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Head of Marketing US

Kristin Cronin

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