Back to all articles

DEPT®’s pioneering creative work honoured with ten awards at The One Show

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke
VP of Marketing, EMEA
5 min read
22 May 2023

Pioneering projects by HELLO MONDAY/DEPT® and STUDIO DUMBAR/DEPT® have been honoured by The One Show with three Gold Pencil, four Silver Pencil, and three Merit awards.

50 years of creative excellence

Now in its 50th year, The One Show is the world’s most prestigious award show for creative excellence. The Gold Pencil is regarded as one of the top prizes in the industry, and is awarded to the most groundbreaking ideas by the “most remarkable minds in creativity.”, HELLO MONDAY/DEPT®’s solution to teaching the American Sign Language (ASL) alphabet, was awarded two Gold Pencil, three Silver Pencil, and one Merit award:

  • Gold Pencil – Interactive & Mobile Craft – Innovation in Interactive & Mobile Craft
  • Gold Pencil – Interactive, Online & Mobile – Utility 
  • Silver Pencil – Design – Innovation in Design 
  • Silver Pencil –  Experiential & Immersive – Craft – Use of Technology 
  • Silver Pencil – Interactive & Mobile Craft – Use of Technology 
  • Merit Award –  Interactive, Online & Mobile – Gaming – Online

STUDIO DUMBAR/DEPT®’s brand identity for the North Sea Jazz Festival was awarded a Gold Pencil and a Merit Award, Silver Pencil was awarded for its work with D&AD, and a Merit Award for Next Step 22:

  • Gold Pencil – Typography- Dynamic/In Motion, North Sea Jazz Festival
  • Silver Pencil  – Typography- Dynamic/In Motion,  D&AD: Be Part of More
  • Merit Award – Typography- Dynamic/In Motion, Next Step 22
  • Merit Award – Brand Identity – Rebranding,  North Sea Jazz Festival

About the winning projects

To address language deprivation and help bridge the communication barrier between deaf or hard-of-hearing children and their (hearing) parents and peers, HELLO MONDAY/DEPT® partnered with the American Society for Deaf Children to create, a hand tracking experience that uses machine learning to help learn the sign language alphabet. is a browser-based app that uses a webcam and machine learning to analyse your hand shapes so you can learn to sign the ASL alphabet correctly. The concept of finger spelling is an essential part of ASL, the primary language of the American Deaf community. It is often used for proper nouns or to spell a word you don’t know the sign for.

Currently, more than 5.1 million correct hand signs have been registered, and the American Society for Deaf Children now uses as part of their own training materials. has certainly made a positive impact for the Deaf community, and its innovation has been recognised with prestigious international awards, including two Webby Award wins and six People’s Voice awards, a Gold and Silver awards at Cannes Lion, a Gold Anthem Award and many more.

HELLO MONDAY/DEPT® is now taking its collaboration with the American Society for Deaf Children one step further with its latest project. aims to build the world’s largest open-source image library of hands, fully tagged with data to help build better hand models.

One hundred percent crowdsourced, the data collected in the platform will generate a diverse dataset of hands which researchers can then download and use to improve their machine learning models, truly allowing the detection and translation of the full spectrum of American Sign Language.

North Sea Jazz

North Sea Jazz Festival worked with STUDIO DUMBAR/DEPT® to refresh its visual identity, to better reflect the diversity of its program which encompasses everything from jazz and fusion to hip hop, world and R&B. 

The new visual identity is driven by a sense of rhythm and movement – celebrating the unique energy of live music performance. Debuted in promotional campaigns, the new style is a fine example of how motion design can play a key role in the creation of visual identities, as well as their dissemination across different media.

D&AD: Be Part of More

In 2022, celebrating the 60th year since its foundation, D&AD sought to highlight the inclusive spirit of its awards, inviting creatives around the world to be part of more by sharing their work, expertise and innovations with the broader creative community.

For the third year running, STUDIO DUMBAR/DEPT® was asked to create a visual identity encompassing a call for entries, virtual ceremonies, an online annual, and everything in between.

Next Step 22

Billed as the #1 low-code event, Next Step provides an opportunity to find out more through insights, top tips, hands-on sessions, and influential guest speakers. Seeking a fresh look to stand out in a crowded marketplace, OutSystems invited STUDIO DUMBAR/DEPT® to create the new visual identity for Next Step.


VP of Marketing, EMEA

Mellissa Flowerdew-Clarke

More news