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The drivers of digital creative performance


It is often said that creative elements are the key to successful advertising. But what is the actual impact of creative elements on your advertising campaign, and how do you know which creative elements are the most valuable for your advertisement?

Meta has worked on its own solution called the Gamma Score – a creative insights tool that helps advertisers gain greater visibility into what elements of an advertisement drive the digital creative performance. To test this new insights tool and show its relevance, DEPT® and Meta partnered up. Together, we ran multiple creative analyses for clients like G-Star RAW, Paula’s Choice, and Upfield (Blue Band).

In this whitepaper you will learn more about the Gamma Score, and we will show you tips and tricks for working with this new solution.

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